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Investor Ideas Potcasts #604, Cannabis News and Stocks on the Move (CSE: XTRX) (CSE: AUSA) (TSX: FAF) (NASDAQ: VFF) (TSX: VFF)

 

Delta, Kelowna, BC - September 15, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today's podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.

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https://www.investorideas.com/Audio/Podcasts/2021/091521-StocksToWatch.mp3

Investor Ideas Potcasts #604, Cannabis News and Stocks on the Move (CSE: XTRX) (CSE: AUSA) (TSX: FAF) (NASDAQ: VFF) (TSX: VFF)

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Today's podcast overview/transcript:

Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.

In today's podcast we look at a few public and private company announcements.

Village Farms International, Inc. (NASDAQ: VFF) (TSX: VFF) today unveiled new corporate branding and launched its new corporate website at www.villagefarms.com.

Village Farms' new corporate branding embodies the Company's evolution over the last four years to a vertically integrated plant-based consumer products company, targeting high-growth, large-market opportunities in North America and around the world, with a specific focus on cannabinoids and related health products.

Village Farms is building a family of brands that improve life's journey for the wellbeing of humankind, and the earth on which we live. While each has its own products and approach, they are united by shared core values: integrity, fairness, quality, inclusion, sustainability and hard work - all of which are underpinned by an unwavering desire to do what's right.

The Company's new corporate branding is anchored by the mantra "Good, for All™", which is an expression of Village Farm's unrelenting commitment to its customers, consumers, partners, employees, shareholders and other stakeholders to act with responsibility and resourcefulness, with a respect for people and the planet. It also represents Village Farms' commitment to continued leadership and innovation in sustainable agriculture practices and use of alternative renewable sources of energy.

"We are thrilled to share our new corporate branding, logo and website with the world," said, Michael DeGiglio, CEO, Village Farms. "Our new branding reflects the transformation of our Company over the last four years to a family of brands as we have leveraged our deep institutional knowledge and extensive capabilities gained over three decades, in combination with unmatched Controlled Environment Agriculture assets, to build on our proud heritage in the produce business through significant new opportunities in cannabis, CBD and related products."

Mr. DeGiglio added, "As much as our new branding reflects who we are today, it also encapsulates our plans for the future. We are executing on an aggressive growth strategy to deliver durable shareholder value throughout the near-, medium- and long-terms - one that has already seen our sales1 nearly double since 2017. But as proud as I am about all that we have accomplished in the last four years, as a shareholder I have never been more optimistic about, or confident in, our ability to continue to positively contribute to people and our planet, while at the same time creating a dynamic and workplace for employees to grow and thrive, and creating durable value for our shareholders. Our new corporate brand and website reflect this optimism and confidence."

As part of the new website launch, Village Farms also unveiled an updated investor presentation, which is available in the Investor Relations section of the website.

Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) and its wholly-owned subsidiary Hifyre™ Inc., today announced the closings of its previously announced acquisitions of all issued and outstanding shares of PGED Corp., ("PotGuide"), one of the world's largest cannabis websites and content platforms, and certain digital assets of Wikileaf Technologies, ("Wikileaf"), an online platform for cannabis enthusiasts and consumers.

As Hifyre focuses on expanding its virtual presence and the Company's e-commerce revenue channels, the additions of PotGuide and Wikileaf are expected to enhance Hifyre's asset-light approach and provide a scalable entry point to capture new customers and Spark Perks™ members in both Canada and the U.S. As two of the most visited websites and content platforms serving the cannabis industry in North America, Hifyre intends to leverage the significant user traffic generated by these sites to convert digital visitors into cannabis and accessory purchases fulfilled by Fire & Flower's retail network. Additionally, the acquisitions are expected to provide Hifyre with a U.S. base for technology and operations.

"Since day one, we've been focused on becoming the most technology-forward retailer serving the cannabis space by leveraging our vast retail expertise alongside our powerful Hifyre data and analytics platform. Through our expanded digital strategy and strategic acquisitions, we are building an asset-light business model that, in concert with our existing physical retail network, is expected to deliver high-margin opportunities, recurring revenue and further engrain customer loyalty with Fire & Flower," said Trevor Fencott, Chief Executive Officer of Fire & Flower.

With an existing base of subscribers totaling approximately 225,000, PotGuide and Wikileaf subscribers will be invited to enroll in Fire & Flower's Spark Perks™ member program to unlock unique consumer benefits and discounts. The Spark Perks™ program, which already boasts over 310,000 subscribers allows Hifyre to develop individualized customer profiles that can deliver personalized product recommendations as well as rewards and discounts on future purchases. The program also helps the Hifyre IQ data analysis platform build a real-time understanding of cannabis consumer preferences and purchasing trends across North America to the benefit of Fire & Flower and its strategic partners.

Total consideration for the purchase of PotGuide is approximately US$8.5 million, payable by way of US$4.0 million cash consideration and 5,978,050 common shares of Fire & Flower based upon the Company's 10-day volume weighted average price as of August 25, 2021, the date of the definitive agreement related to the PotGuide acquisition.

Total consideration for the purchase of Wikileaf is $7.5 million, payable by way of 8,017,103 Common Shares based upon the Company's 10-day volume weighted average price as of August 3, 2021, the date of the definitive agreement related to the Wikileaf acquisition

To learn more about PotGuide and Wikileaf, visit https://potguide.com and https://wikileaf.com.

CEO Terry Booth announced that Australis Capital Inc., operating as AUDACIOUS (CSE: AUSA) (OTC: AUSAF) entered into a binding terms sheet on September 14, 2021 to acquire 100% of the issued and outstanding shares of BW Macaw Group, Inc. ("Herbs"). Herbs has entered into a distribution agreement with EAZE, California's largest legal cannabis delivery and distribution company. Additionally, the Company has two contract manufacturers lined up to commence production of the Company's products in California. In addition to the retail license that is part of the contemplated transaction, Herbs' business license also includes the ability to cultivate, manufacture (production of derivatives and edibles) and distribute cannabis products.

Completion of the transaction is subject to the Companies entering into a definitive agreement, as well as receipt of all appropriate San Jose municipal and State approvals, including the customary security clearances. AUDACIOUS looks forward to working with the San Jose municipal authorities to obtain the final approvals required towards the completion of this transaction.

The consideration for the transaction is US$5 million, payable in stock, with the deemed value calculated using a 10-day volume weighted average price (VWAP). Upon completion of the transaction, therefore, the Company will issue a total of approximately 22.6 million shares.

This is an arm's length transaction. The Company will not be taking on any long-term debt. No finder's fee is to be paid in relation to the transaction.

Strategic Rationale

  • Expands AUDACIOUS's footprint in California following the launch of its LOOS brand
  • Herbs' license, in addition to retail, includes the ability to cultivate, manufacture (edibles and derivatives production) and distribute cannabis products
  • One of only 16 dispensaries in San Jose, California's 3rd largest city with over 1 million people and the 10th largest city in the U.S.2
  • Distribution agreement with EAZE significantly expands market reach throughout all of California, as well as accelerates revenue generation and brand development
  • Retail footprint enables direct access to end customers
  • Contract manufacturing agreements reduce capital requirements while accelerating launch of AUDACIOUS brands in new jurisdictions
  • Creates a platform for further expansion in California
  • Compelling valuation

"We are very excited about our expansion in California through a compellingly valued transaction that sees us establish a brick-and-mortar presence in an underserved market, while teaming up with EAZE, one of the marquee names in the industry with over 800,000 registered customers," said Terry Booth, CEO. "Consequently with our EAZE partnership, we will be able to provide consumers throughout California with access to our award-winning brands, including our LOOS shots and our new 1g disposable cartridge format, which will be available in our dispensary and on the Eaze menu shortly. Additionally, coming with a license allowing manufacturing and cultivation, this transaction, once closed, will provide us with the option to scale up operations throughout the value chain to capture higher margins. The transaction will accelerate our revenue growth, while reflecting our ongoing execution towards becoming a tier one MSO."

Adastra Holdings Ltd. (formerly Phyto Extractions Inc.) (CSE: XTRX), a leader in innovative ethnobotanical and cannabis science products, today announced record preliminary unaudited provincial wholesale sell-through in August 2021 of nearly $1.7 million. This represents a 27% increase over the prior three-month average and puts year-to-date brand sales for the first eight months of 2021 at approximately $8.7 million compared to $6.7 million for all of 2020.

The wholesale sales for the Phyto Extractions ("Phyto") brand reflected a strong affinity for the Company's products by Canadian consumers and retailers across the country. They were driven by product line extension, new market expansion, and effective consumer marketing.

  • Product line extension: The Company has introduced several new innovative cannabis products in recent months, with 1 gram Blue Raspberry, 1 gram Green Apple Cartridge, 1 gram Pink Kush Shatter, 1 gram D Bubba Shatter and 1 gram Blue Gorilla OG Shatter being particularly popular. The Shatter launch was particularly successful, with 3,370 cases sold to provinces in the first four months of sales. Additional new products, such as the recently-announced Santa Cruz Haze Shatter Vape Cartridge, have received a product listing from the Ontario Cannabis Store ("OCS") and are expected to be available in November 2021 contribute positively to continued growth.
  • New market expansion: During the summer months, the Company launched new product listings in the Ontario market, positively contributing to the growth. In addition, in the first week of September, the Company shipped its first purchase order to the Yukon territory, which is expected to contribute to continued growth in the coming months. Overall, the Alberta market continues to be the Company's largest market and one of its strongest.
  • Marketing: The Company's advertising and grassroots marketing campaigns have raised brand awareness among consumers and retailers and driven market penetration and sell-through from provincial wholesalers. The effort is highlighted by the Canada-wide RV tour dubbed "Shatter Run" to promote the new Shatter product line, which concluded in August after visiting 421 stores across 73 cities in 65 days.

"The Phyto brand is resonating with consumer, retailers, and provincial wholesalers across Canada, which is being reflected in the strong August and year-to-date wholesale sales," said Donald Dinsmore, COO, Adastra Holdings Ltd. "These positive trends are coming as part of our broader strategy to raise brand awareness and aggressively capture market share. Increased penetration in Ontario and new product releases are only in their infancy. We expect that these efforts will continue to drive growth for many more months to come."

Investor ideas reminds all listeners to read our disclaimers and disclosures on the Investorideas.com website and that this podcast is not an endorsement to buy products or services or securities. Investors are reminded all investment involves risk and possible loss of investment.

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