April 10, 2025 (Investorideas.com Newswire) Some of the fastest growing iGaming platforms owe their success largely to booming popularity of live betting - a new mode of sports betting that enables users to place a wide variety of bets while a match is in progress. This can be done nearly instantly from a simple smartphone app, and millions of sports fans are embracing this exciting gaming approach very enthusiastically.
With availability of legally administered live betting on the rise across the EU and beyond, this is a great time to examine this niche from an investor perspective. If you approach it with the right mindset, a live sportsbook could create money both for individuals and for financial institutions.
Why Live Betting Has a Bright Future?
We are now squarely in the mobile era, and basically all entertainment is served through a smartphone screen. This is true for betting content too, as both casual and dedicated bettors appreciate the speed and convenience of this channel and increasingly use it instead of computers. Mobile betting is very conducive to making real time wagers on games that have already begun - it's very easy to follow the game score or even watch a live stream on the same device, and it takes just a few taps to place a bet based on direct observations.
The dynamic nature of live betting fits perfectly into the taste of modern audiences. These days, everyone wants non-stop action with immediate rewards, without too much legwork and preparation. That's exactly how things work on live sportsbooks, as the odds are clearly displayed and making the bet is very simple. At the same time, bettors who make correct predictions can cash out on the same day so they can celebrate the win in style. Due to all these features, live betting is increasingly becoming paired with game watching and that practically guarantees its continued popularity.
Betting as a Personal Revenue Source
Viewed from a purely financial angle, sports betting itself can be understood as a form of investment with potentially high returns. Like all other high-yield investments, it is associated with considerable risk and many bettors end up losing money. For others, this activity can become a side source of revenues in addition to entertainment form. That's why it's not a surprise that many people in the financial industry enjoy placing bets on live sportsbooks from time to time.
In addition to potentially winning some quick cash, these bettors could be acquiring relevant knowledge that will serve them well if they ever decide to enter this market in a professional capacity. Judging by the current level of growth in this industry and the mood in the global marketplace, it won't be surprising to see a much bigger involvement of traditional money managers with iGaming in general and live sports betting in particular.
How Investors Can Jump into the Live Betting Game?
All parameters are pointing towards continued growth of live sportsbooks, making them attractive targets for investors who want a secure and profitable asset under their control. However, it may not be entirely clear what the best way to acquire such assets might be. Most of the online traffic related to live betting is directed towards a handful of online platforms and they are usually owned by large, stable companies that specialize in this business and have the know-how to operate the sites successfully.
Buying out any of the established iGaming companies could be very costly, as some of them are owned by traditional sportsbooks and casinos that use them as online storefronts. On the other hand, investing in startups and small betting websites puts the investor in an unenviable position of having to wait for the brand to break through against very tough competition. Smart investors might want to focus on local markets, where it's easier to stand out without spending a fortune on promotion. For example, buying a French-language live betting platform might be preferable to entering the crowded English-language market - Woom.Bet online casino comes to mind.
Key Reasons Why Live Sportsbooks Can Be Great Investments
No matter which approach is chosen, this investment can bring back excellent returns on medium or long term. Betting is legal in most of the developed nations where sports fans have enough disposable income to spend on it, and there is a trend towards liberalization even in countries like the United States that were historically very restrictive. Parallel to this process, sports betting has gained social acceptance in many parts of the world, leading to a greatly expanded and diversified player base.
The business model that live sportsbooks rely upon is well-defined and proven to work in practice. New technologies provide the possibility for refining it further, so there is potential for a more comprehensive service and even higher profits in the future. All forecasts predict a steady increase of the value of the global betting market at least for the rest of this decade, with double digit growth in some countries. With no systemic threats that could put the investment in danger, iGaming market might actually be one of the safest landing spots for spare capital, however peculiar that might sound.
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