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How to Promote a Crypto Project - Coinband


May 7, 2024 ( Newswire) Are you planning to launch a crypto project but still not sure about the choice of strategy for its promotion? Indeed, given the high entry threshold into the Web3 niche for ordinary users, as well as the ever-growing competition, presenting yourself so that all the media, bloggers, and crypto communities talk about you is not so easy. However, Coinband, a well-known ICO marketing agency with a great reputation, decided to share with you its own methods that work effectively in the vast majority of cases.

7 Tips You Cannot Miss Out: What's Sure to Work Well for Your Project

So, what are these seven tips, and how can they be implemented in practice? Let's find out right now.

  1. Start with educational and informational content that will not only tell you about your project but also help your audience get to know the Web3 industry better. We indicated above that the entry threshold into this niche is quite high, especially for users who are not strong in technology. Therefore, you can try to guide your audience through the confusing world of decentralization through your content.
  2. Maintain interest in your project on third-party digital platforms. Here, we are talking primarily about creating an active, interested community on social networks and portals like Reddit. To do this, you will probably need to hire moderators who will provide feedback to user responses, post news about your project, launch airdrops, and also ensure that there are no conflicts in threads where your project is mentioned.
  3. Encourage your audience to engage in activities related to your project in exchange for gifts and privileges. Typically, these activities consist of sharing your posts or links to your website by social network users; at the same time, they can also imply commenting on threads, participating in AMA sessions and online conferences, etc. Also, your loyal audience can involve their friends in your project - ultimately, the more complex and voluminous the "front of work" that you are going to lay on the shoulders of your audience, the more impressive the gifts that they can receive in the future.
  4. Make videos and use as many visual components as possible on your website. Visual content is usually easier to understand than printed text, so it's worth your time to create it. This can include infographics, video interviews, animation, and much more - the main thing is that through this content, you can quickly and effectively convey the idea of your project to its target audience.
  5. Regularly plan and host online sessions with your audience. Live interaction, especially where your audience can see you (in particular, we are talking about the above Ask Me Anything sessions and conferences), is an extremely powerful tool for correctly positioning your project. By preparing well for these events, you will be able to dispel all the doubts of your audience and encourage them to become active participants in your project immediately after their completion.
  6. Don't forget about SEO for the website presenting your project. To attract organic traffic from the Internet, you will need a well-designed SEO strategy that will ensure a stable increase in interested audiences through search engines.
  7. Strengthen your technical side through interaction with third-party developers. Finally, encourage specific members of your target audience (namely those who can independently understand the technical aspects of your decentralized platform) to actively participate in developing your solution by testing its versions that have not yet been released to the public. This way, you will strengthen your relationship with your audience and, at the same time, gain valuable insights into what needs to be optimized.

So, What's Next?

Now you know which methods demonstrate maximum effectiveness for crypto projects and can draw up a plan based on them to promote your project. However, if you want to achieve the maximum return on every cent you invest and every minute spent on promotion, it is better to contact real pros, such as the Coinband team.

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