Why More Brands Are Using Meme Marketing for Clothing
April 20, 2023 (Investorideas.com Newswire) Memes have undoubtedly transitioned beyond simple amusing images and videos that we briefly chuckle at and scroll past. Now, we share them with friends, post them to express a point or idea, wear them on shirts, have their likenesses on cakes, and more.
Although memes are often considered a modern concept, the term dates back to 1976 and evolutionary biologist Richard Dawkins. Many businesses are currently using meme marketing as part of their social media strategy for clothing.
Read on to learn more about how this is a brilliant way brands can use memes to make the most of their social media marketing strategies.
No cost involved
One of the most significant benefits of using meme marketing is that the memes are free. This lets you use that money in other ways, such as putting it toward buying inventory like the Bella + Canvas unisex raw seam crew pullover.
As long as sharing memes gets done effectively, it may draw new fans to your social media accounts. In turn, that could attract the interest of new potential customers, resulting in a higher profit margin.
Memes have mass appeal. Depending on the subject, they can be popular among more than one demographic. This can be a great sales boost if you sell multiple clothing styles.
If you aim to use memes to catch the interest of those within several age ranges, opt for a subject with broad appeal, such as animals. For a more specific demographic, consider the subject matter most appealing to those within that age range, like a popular character from a tv show or a movie. For example, one meme might be popular among those in their early 20s but might have a different impact among those 60 or older, and vice versa.
Quick piggybacking off already viral content
Using memes that are going viral or have very recently done so can allow you to piggyback on their popularity. In addition, it may encourage engagement, such as likes and shares, if it's a currently relevant subject matter.
However, it would be best if you had more than posted the meme to your clothing brand's social media account. Make sure you tie it in some way to your clothing or brand so it becomes applicable to your followers or to those who might get interested enough in what you share in following you. One quick and easy way to do it is to add a brief fashion-themed caption.
Not a complex process
Unlike several other types of marketing, such as creating direct mailers or writing blog posts, meme marketing does not require an elaborate process. Often, the most challenging part is developing a fashion-themed caption to tie to your clothing. You also have to make sure it is appropriate to put on your page and that you're not sharing it simply because of its popularity when it is irrelevant to your clothing brand.
Memes are relatable
At some point, you've looked at a meme while scrolling and agreed with the content. When you are considering sharing a meme for your clothing brand, think about how relatable it might be. However, if it's something that most people need help understanding, especially how it connects to your brand, consider going with another one.
Any social media site makes it easy to share content. Once you, an employee, or your team prepare the meme, it's simple to post it onto your social media account and share it with your followers. In addition, meme marketing doesn't involve a lengthy process.
However, ensure you proofread anything within the document used to create the text. You want to avoid a grammatical error getting more attention than the meme itself, especially if a simple read-through or editor could have caught it.
Everyone contributes to the marketing for you
When someone shares one of your meme posts, they're helping to market your clothing business and brand, whether intentionally or inadvertently doing it. Even if just one of your posts goes viral, it could lead to an incredible number of people seeing the name of your page, leading to potential customers.
Not everyone will check out the page, of course, but several are going to. Some people who view your page may click the "follow" button, while others may follow you and buy at least one of your products, especially if you have a website for your clothing business.
Lighthearted in a sea of negativity
Many people love memes because they're lighthearted and not meant to be too serious. When there's so much negativity on social media, including heartbreaking news stories, angry posts, and nasty comments, a little positivity from your clothing brand could go a long way.
When people get overwhelmed by negativity but know your clothing brand's social media pages tend to post cheerful content, they may go to your page for a dose of happiness or encouragement. In addition, visiting the social media page allows them to spot one of your clothing items they feel they need to have or that sparks gift-giving ideas.
Memes quickly get your point across
Memes aren't meant to be long-winded or take forever for someone to figure out. They are simple and straightforward, and get your point across with a quick glimpse. It takes little time to create a relevant meme, share it with your followers, and start to see engagement.
Make sure the point you're trying to make translates appropriately and that it's not something that will fall flat, fail to resonate with most people, or end up offending many of your followers to the point that they click the "unfollow" button.
Ask a friend or family member for their opinion when creating memes. The best way for your clothing brand to get into the meme marketing game is to pay attention to what's happening on social media sites. If you are frequently or regularly on social media, you will also start to pick up on which newsworthy events someone is likely to create a meme about.
But before that happens, start figuring out if there's a way you can incorporate it into your clothing brand's social media plans.
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