The Rise of Mobile Applications in Healthcare and Medicine
September 5, 2023 (Investorideas.com Newswire) The modern world is unimaginable without digital technologies, and in recent years, healthcare developments have also contributed to the growth of mobile applications.
Research shows that 60% of the time people spend online is using apps. Over the past three years, this activity has grown by 111%, which may well form the basis of the new plot of the Black Mirror series. Today, apps are used for almost everything: communication, finance, sports, work, and more.
Due to the COVID-19 pandemic, there has been a real revolution in the healthcare industry that has left its mark on the list of 2020 trends. In this article, we will consider the following questions:
- What is mHealth and mHealth app development?
- How much of the digital market is occupied by mobile health apps?
- What are the categories?
- What opportunities open up the development and marketing of your own mobile application?
- What is the target audience of mobile health apps?
- How to monetize a health app?
Mobile Applications in Healthcare
Mobile healthcare, often referred to as mHealth, encompasses medical and public health endeavors conducted via mobile devices such as smartphones, patient monitoring gadgets, personal digital assistants, and other wireless technologies. These mobile devices operate through specialized applications that serve as a vital link between individuals and medical information. These applications support users in maintaining a healthy lifestyle, ensuring timely medication reminders, tracking bodily functions, and facilitating telemedicine services. Learn more about telemedicine software development.
The future of healthcare and clinical practice will never be the same. There are currently over 97,000 health apps available for download, which is a staggering result for MHealth.
Approximately 70% of these applications are designed for sports and health-related purposes, while the remaining 30% are focused on professional medical monitoring and granting access to:
- patient health information;
- images of the conducted studies;
- prescribed drug therapy.
Mobile applications for patients and healthcare professionals in Latin America are promising. Chronic patient management applications are expected to be the fastest-growing segment of any development in the coming years.
Share of Health Apps in the Digital Market
In 2014, the global market value of mobile healthcare applications was estimated at $11.47 billion. By 2018, this figure had increased to $12.4 billion. At the same time, it is expected that by 2023, it will reach 102.43 billion US dollars!
The compound annual growth rate is one of the most important parameters in mobile app marketing. For MHealth, between 2016 and 2023, this figure will reach 32.5%.
Health App Industry Categories
The mobile health app market includes many different categories, but its growth does not stop there. Main categories of MHealth:
- sports activity tracking;
- diet and nutrition;
- healthy lifestyle;
- weight loss training
- analysis of sleep cycles;
- tracking the menstrual cycle;
- pregnancy tracking;
- medical consultations and patient communities;
- clinical diagnostic applications;
- stress reduction and relaxation;
- remote health monitoring;
Mobile Health App Development and Marketing Opportunities
The development of new mobile applications in the field of healthcare can play a key role in the present and future of all medicine. There is no doubt that they will become the leading tool for solving everyday problems in this area. The sustainability of healthcare as it has existed for the past century is under threat due to factors such as population aging, the increasing prevalence of chronic diseases, and disparities in access to care. MHealth provides new opportunities for solving the following tasks:
Chance for Prevention
With the help of wearable devices, the mobile application performs a remote exchange of diagnostic data between a doctor and a patient, which makes it possible to detect chronic diseases at an early stage. Self-care tools motivate and help patients stay healthy by developing good habits.
Strengthening the Resilience of the Entire Health System
The ability to improve the efficiency of the healthcare system by monitoring patients or communicating with doctors in real time. By monitoring patients with chronic diseases, MHealth can reduce healthcare costs by 15% through remote monitoring and reduce the number of unnecessary consultations and hospitalizations.
In developing countries, MHealth helps reduce disparities in access to health services. In remote areas where access is difficult or there is a shortage of specialists, health apps help provide health services to everyone in need.
Applications for Doctors and Applications for Patients
With a wide range of different areas, MHealth makes a big contribution to the process of digital transformation of organizations. The global benefits mentioned in the previous paragraph are just a small sample of how applications can optimize healthcare and improve patient care.
The greatest beneficiaries of the development of MHealth have undoubtedly been the patients. Mobile applications allow a person to more competently and conveniently control their medical care. This self-care mechanism is particularly beneficial for chronically ill patients as it facilitates treatment adherence and facilitates remote monitoring.
By regularly recording indicators in applications, patients can both independently monitor their health and be under the control of the attending physician and quickly identify deviations in the patient's condition. Moreover, the ability to remotely request information about treatment methods, diagnoses, or drug therapies allows users to avoid frequent hospital visits for various reasons, significantly simplifying their lives.
A significant portion of the healthcare sector comprises mobile applications that play a pivotal role in encouraging individuals to adopt healthier and more beneficial behaviors. Through well-designed gamification, some applications incentivize users to overcome challenges and earn rewards, aiding in the abandonment of detrimental habits like an unhealthy diet, sedentary lifestyle, or smoking.
Considering these factors, it becomes evident that when promoting your own mobile medical application, it is essential to meticulously define and engage with the target audience. Moreover, understanding the audience is necessary not only for marketing but also for development. When designing the design and functionality of a product, it is necessary to understand what users will expect from this application: the functions that will be important for the patient are very different from those required by doctors. Well, applications for monitoring physical and mental health can be the same except in general structure.
Health App Monetization
Apparently, as a result of the COVID-19 pandemic, the demand for creating mobile applications for Android and iOS in the field of health control will increase. This will also increase the possibility of monetizing the mobile application, so based on the specifics of your specific product, choose the most appropriate of the following strategies:
- A classic monthly or annual subscription is suitable for services with medical consultations and regular diagnostics of the condition.
- Freemium model, providing only part of the application for free. This, as a rule, includes applications for sports yoga.
- Selling your own goods and services is also relevant for consultations with a doctor if they are one-time.
The market for mobile healthcare applications and solutions is still in its early stages, but a large number of interested people enter the market every day, and the cost of mobile healthcare applications is growing exponentially. And while the whole world is in a state of alarm, health apps will only grow in popularity.
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