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Tesla ( $TSLA) most engaged company on Twitter among top 15 automotive companies, reveals GlobalData

 

September 21, 2022 (Investorideas.com Newswire) Tesla Inc has emerged as the top automotive company with the highest average reactions1 on Twitter, according to GlobalData's Social Media Analytics Platform. The remaining top 14 companies were Bayerische Motoren Werke AG (BMW), The Mercedes-Benz Group AG (former Daimler AG), Toyota Motor Corporation (Toyota Motor), Ford Motor Company (Ford), Honda Motor Company, Ltd (Honda), Volkswagen AG (Volkswagen), General Motors Company (GM), Stellantis NV (Stellantis), Kia Corp (Kia), Daimler Truck Holding AG (Daimler Truck), BYD Co Ltd, Nissan Motor Company Ltd (Nissan), Renault SA (Renault), and AB Volvo (Volvo).

GlobalData analyzed the Twitter activity of the top 15 automotive companies, based on the revenue generated in 2021. The analysis was performed based on the total tweets published by the companies' official Twitter handles2 and a few key metrics, which include the average reactions and engagement rate3 during the first half (H1) of 2022.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: "The revelation of the business expansion, strategies, and new models have enhanced the social media popularity of Tesla in H1 2022, especially on Twitter. The opening of giga factory, one in Berlin, the first manufacturing location in Europe, and the fifth giga factory in Texas were the two top events that resulted in the high engagement on social media for the EV manufacturer. The publication frequency of tweets by Tesla Twitter handle was only one post per day in H1 2022, while the retweet percentage was 24%, according to the GlobalData Social Media Analytics platform."

Below are a few most liked tweets of Tesla, captured by GlobalData Social Media Analytics Platform:

  1. Tesla Cyber Rodeo (74,679 Likes, 6,516 RT)
  2. Tesla's 2022 Annual Shareholder Meeting will be on August 4th in Austin, TX. Thank you for your support of Tesla! (74,669 Likes, 5,497 RT)
  3. Graffiti art at Giga Berlin (73,678 Likes, 6,780 RT)

BMW has emerged as the second most engaged company with the higher average reactions and but comparatively lower engagement rate when compared to BYD, Daimler, Tesla and Toyota.  The publication frequency of BMW was 170 tweets per day during H1 2022, while the retweet percentage was only 4% during the period. The company's most engaged post is related to its campaign for #RoadtoCoachella with BMW iX, which got more than 7,000 likes and 540 RTs.

Volvo, Nissan and Renault occupied the last three positions, in terms of average reactions and engagement rate, among the top 15 automotive companies in H1 2022. On the other hand, despite high engagement, BYD has got low average reactions.

1 Sum of total likes and retweets per post

2 Based on higher number of followers

3 Amount of interaction social media content earns per follower

For more information

To gain access to our latest press releases: GlobalData Media Centre

Analysts available for comment. Please contact the GlobalData Press Office:

EMEA & Americas: +44 (0)207 832 4399
Asia-Pacific: +91 40 6616 6809
Email: pr@globaldata.com

Notes to Editors

About GlobalData

4,000 of the world's largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData's unique data, expert analysis and innovative solutions, all in one platform. GlobalData's mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

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