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Activision Blizzard purchased by Microsoft for $68.7 billion


January 26, 2022 ( Newswire) Activision Blizzard has produced some of the biggest, most loved, and played video games of all time. Titles such as Call of Duty, World of Warcraft, Diablo, and StarCraft were all developed by the minds at Activision.

Microsoft has made the decision to splash out over $60 billion dollars to acquire the developer, making it the company's biggest ever financial push into gaming.

Microsoft, developers of the Xbox, have had trouble competing with PlayStation for the past two generations and are in dire need of gaming exclusives that will attract a new customer base.

By acquiring one of the most prominent game development companies on the planet Microsoft hopes that their console will truly compete with Nintendo and PlayStation once again.

Microsoft further plans to add many of Activision's titles to the game pass which has been a huge selling point for the new generation of Xbox consoles. Franchises like Warcraft and Overwatch are sure to bring in new player bases.

The deal has been described as a publicity disaster following much of the controversy that Activision Blizzard has faced over the past few years, however, from a financial point of view, this deal makes a tonne of sense for Microsoft.

Microsoft expects the Activision deal to close at some point in 2023 which means players might not bear the gaming fruits of this deal for the next 12-18 months. In the interim, they can visit for top class entertainment online.

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