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Parents, We See You: Diaper Prices Are Surging


October 6, 2022 ( Newswire) Babies are a delightful blessing for families across the world. However, diapers are soaring in price thanks to recent inflation. Recent inflation has made diaper prices soar much higher than parents anticipated, making it difficult for new parents in the lower and middle classes to provide them for their infants and toddlers.

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How Much Have Diapers, Baby Food, and Baby Clothes Risen in Price?

NielsenIQ's research shows that disposable diapers have surged 20% from their original price in 2021 while disposable diapers have increased in price by 13%. The surging prices of diapers are causing American families to struggle to give the necessities to the tiniest members of their families too young to potty train.

The younger the baby, the more diapers that they need per day. With infants and toddlers needing at least five or six to twelve diapers per day, that can cost upwards of $80 or so in monthly costs just for diapering alone.

Of course, you also have to account for the cost of baby food such as formula and baby purees, which has seen an inflation rate of 2.70% every year since 1997 according to the U.S. Bureau of Labor Statistics (BLS). Add in the price of baby clothes that have had a steady inflation rate of 1.37% every year (Bureau of Labor Statistics) and you have a bill of about $200 to $300 per month depending on how many diapers your baby needs and how much he or she eats.

How to Stave Off the High Baby Products Costs

If you meet a certain income threshold, you can sign up for the Women, Infant, Children (WIC) program in your state. The organization provides food vouchers for pregnant mothers and children up to age 5. The Supplemental Nutrition Assistance Program (SNAP) helps low-income families receive the healthy food they need with a monthly financial voucher on a debit card to spend on groceries.

If parents run out of food from what is supplied on WIC, they can fall back on the SNAP program as you can be a member of both. However, it can be a struggle if you are only accepted for one program or another.

These programs also do not cover the cost of diapers. Local food and diaper banks can help you if you are still having trouble making these purchases.

Shopping Tips for Parents

Proctor and Gamble, the company that owns Pampers, and Kimberly Clark, the parent company of the Huggies brand, dominate the diapering market. However, you can shop store brands and save about 30 cents per diaper.

Every baby has different needs in diapering. You may try a store brand to cut costs, but it could irritate your little one to where you have to upgrade to a higher-cost brand. Write the diaper company and ask for coupons while expressing your love for the brand and general need if your child can only use those diapers.

Some stores such as Target and ShopRite have diaper deals where you purchase a specific threshold that you can receive part of the money back in the form of a store gift card. This method helps, especially if your baby requires name-brand diapers.

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