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The Most Awarded Cognac House, Maison Courvoisier, Unveils a New Look, Names Creative Visionary Yinka Ilori as 'Ambassador of Joy' and Appoints Its Seventh Chief Blender


Toronto, Ontario - March 29, 2022 (Newsfile Corp.) ( Newswire) Maison Courvoisier was established in 1828 by FĂ©lix Courvoisier on the principle of celebrating the joy in the every day. Today, the Most Awarded Cognac House* embarks on an exciting journey to honour its heritage and embrace the future with the launch of a new campaign commissioned by artist and designer Yinka Ilori. This month, Courvoisier also announces the retirement of its sixth Chief Blender Patrice Pinet and the transition to his carefully selected successor seventh Chief Blender Thibaut Hontanx, as well as the release of a striking new look that reimagines design codes from the 1800s.

To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways:

  • Courvoisier proudly welcomes Yinka Ilori as its "Ambassador of Joy" - a role created exclusively for the colourful storyteller.
  • Inspired by Courvoisier's unique embodiment of the French belief to savour life's true pleasures, Ilori introduces "We Found Joy," a fully immersive series of global events which brings the beauty of summer in Courvoisier's home of Jarnac, France to life. It will kick off in New York City on March 3, 2022 and travel to cities worldwide later in the year.
  • This year, Courvoisier will redefine the cognac category as it unveils a new brand world that embodies the French belief of "joie de vivre."

About Courvoisier Cognac Maison Courvoisier was founded by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier is the Most Awarded Cognac House* with a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, and the ultimate expression of the House, L'Essence de Courvoisier. Based on the joyful, generous, and sophisticated house style and commitment to community and craftsmanship, Courvoisier continues to value its relationships with local artisans and winegrowers to produce its high quality, award-winning cognac portfolio. For more information on Courvoisier, please visit *Based on 20 top spirits competitions since 2019.

About Beam Suntory As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Courvoisier cognac, as well as world renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

About Yinka Ilori Yinka Ilori MBE is a London based multidisciplinary artist who specializes in storytelling by fusing his British-Nigerian heritage to tell new stories in contemporary design. He began his practice in 2011 up-cycling vintage furniture, inspired by the traditional Nigerian parables and West African fabrics that surrounded him as a child. Humorous, provocative and fun, each of his projects tells a story, bringing Nigerian traditions into playful conversation with contemporary design. His work touches on various cultural themes that resonate with audiences all over the world. In 2020, Yinka was awarded the acclaimed Emerging Design Medal at the London Design Festival, announced as an MBE recipient in the 2021 New Year Honours List and served as Creative Director of the BRIT Awards. In October 2021, Yinka was named by The New York Times as one of the twelve artists shaping the global design industry.


Kristi Beaulieu, PRAXIS PR

Chloe Howe, PRAXIS PR

Source: Courvoisier

More Info: Newswire

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