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Investing in iGaming - How to Grow Your Online Gaming Business


December 13, 2021 ( Newswire) Online gambling has been posting increased revenues year on year. 2020 was especially a bumper year for gaming websites as they saw growing numbers from players bored of being stuck at home during the lockdown. The industry brought in $64 billion in revenue. This figure is expected to rise to over $100 billion by 2025. So, it's not surprising some investors consider growing their wealth through online casinos. The sector's positive trends have motivated entrepreneurs to create new sites and existing operators to expand their businesses. Setting up an online casino is an alternative to buying gambling stocks for investors who want to ride on the industry's popularity.

Getting a gaming platform up and running is the easy part, though. Online casinos require considerable work to keep attracting business. With thousands of gambling websites already online, you have to find ways to set yours apart. Therefore, it helps to find effective strategies that give you a competitive edge and allow you to multiply your investment. Here, you will find a few of the tried and tested best practices that have kept dozens of operators in the business for years.

Understand the Law and Secure Licensing

Online gambling legislation varies across regions. Some countries, such as the UK, have well-defined laws, making the job easier for operators. However, gaming regulations in certain areas are murky, at best, hence complicating compliance. If it's a new casino, then think carefully about where you want to provide services. Learn the regulations to ensure you can abide by them once operations begin. If you are launching an existing casino in new markets, make sure you are ready for the implications.

You also require authorisation to run the business in specific regions. Get a licence from a notable regulator. The jurisdiction where you choose to apply for a licence is vital. It contributes to your casino's reputation. Consider getting one from the UK Gambling Commission, Gibraltar Gaming Commissioner or Malta Gaming Association.

Try Accepting Cryptocurrency

In the past several years, digital currencies have made waves globally. Blockchain technology didn't seem like it had much of a future in the first few years. However, the recent surge in cryptocurrency value changed that. Now, digital coins are gaining prominence in iGaming as suitable alternatives to fiat payments. The banking solutions a casino accepts are some of the aspects gamblers factor in when choosing gaming platforms. Modern players appreciate convenience, meaning being able to deposit and withdraw cash with as minimal hassle as possible. Hence, the more payment methods you provide, the more appealing your site is.

Accepting cryptocurrencies in addition to conventional banking solutions can boost business. You can start with one or two choices like Bitcoin and Bitcoin Cash, which are some of the most popular for crypto gaming. Bitcoin casino games allow you to tap into the gamblers looking to capitalise on fast, cheap and secure transactions that virtual currencies offer.

Diversify Game Offerings

Players will be joining your casino for the games. Therefore, don't make them regret picking you. One reason online casinos are better than brick-and-mortar establishments is they provide a broad product range. Any decent site should have the basics, which are virtual slots, card and table games. You can choose to specialise in one category, such as slots, though.

However, you still have to give players a few other alternatives to break the monotony. Apart from variety, a good online casino should provide fair and high-quality products. Hence, collaborate with reputable and regulated software manufacturers.

Design the Platform for Players

Since the website is the main business, then invest as much as you can in it. The site is the first contact gamblers will have with you as an operator. Thus, it has to make the correct impression. Create a platform that prioritises the user. It should be intuitive, allowing games to load without glitching. Also, be careful not to bog down the website with too many graphics. Simplicity is the best approach when it comes to site design.

Don't Skimp on Security

Regardless of how impressive your game catalogue, bonuses and website are, they mean nothing if players are not safe. Online gamblers are wary about gaming websites. So, they check the available security measures before playing for real money. Make customers feel safe by taking good care of their details. For example, you can provide two-factor authentication to guarantee safe logins. Partner with reputable payment providers to facilitate sage transactions. If you accept credit and debit cards, ensure your platform is PCI-DSS-compliant.

Online casinos are prime targets for cybercriminals, with DDoS attacks becoming commonplace. Gambling operators have lost millions from different types of cyberattacks. A data breach could mean risking customer information and penalties from regulators. For this reason, your gambling site should have robust safety measures. Invest in standard solutions like SSL encryption and high-tech firewalls.

Invest in Efficient Marketing

Bonuses work wonders in drumming up business for online casinos. However, they should not be your sole marketing strategy. The competition among iGaming gets stiffer by the day as new and innovative platforms join the sector. Consequently, it's becoming harder than before to gain a competitive advantage. So, don't be afraid to allocate resources to effective marketing tactics. Affiliate marketing is one successful approach for iGaming operators you can leverage. Conduct market research, so you know to whom you are selling. Look up various thriving marketing campaigns to see what competitors are doing differently. You could also hire professionals to direct you on the right strategies for your online casino.

Running a gambling website requires more commitment than most entrepreneurs realise. If you decide that an online casino is a much better investment than gambling stocks, then prepare for the work. Keep up with online gambling trends like gamification and crypto gaming to help develop your casino. Additionally, learn what has been working for the sector, so far, and capitalise on it.

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