Investor Ideas Potcasts #552, Cannabis News and Stocks on the Move; (CSE: XTRX), (TSX: HEXO), (TSX: VLNS) (TSX: WEED) (NASDAQ: CGC) (TSX: FAF)
Delta, Kelowna, BC - April 14, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today's podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Investor Ideas Potcasts #552, Cannabis News and Stocks on the Move; (CSE: XTRX), (TSX: HEXO), (TSX: VLNS) (TSX: WEED) (NASDAQ: CGC) (TSX: FAF)
Today's podcast overview/transcript:
Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.
Today's podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.
In today's podcast we look at a few public company announcements.
But first, New Frontier Data (https://newfrontierdata.com), the authority in data, analytics and business intelligence in the global cannabis industry, in partnership with Mantis Ad Network, a leading advertising network dedicated to the legal cannabis industry, released its latest industry report, 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors.
The report delivers New Frontier Data's third edition of in-depth and comprehensive analysis of cannabis consumption and purchasing habits, layered over hundreds of millions of social and demographic data points, to guide and empower brands, operators, advertisers and investors looking to activate, monetize and capitalize on the emerging market's explosive growth.
Presenting a much-anticipated new set of cannabis consumer benchmarks, the study redefines cannabis consumer behavior in the U.S. at an inflection point in the global industry's growth, to present the 10 most critical cannabis consumer profiles that brands and advertisers need to understand to best engage with the evolving and expanding cannabis consumer group.
"The cannabis consumer, as a new target demographic, is now an attractive and lucrative consumer group that FMCPG brands, from fast food to lifestyle, are not just interested in, but actually need to connect and engage with as a critical growth and competitive planning variable," noted New Frontier Data Founder and Executive Chair, Giadha A. DeCarcer. "Our data collection and research over almost a decade delivers actionable intelligence to activate this booming market. As the nexus of global cannabis data, delivering trusted, reliable, unbiased reporting, we embrace symbiotic relationships with reputable and responsible data partners worldwide."
Key Findings of the Report Include:
Medical vs. Adult Use:
- Key insights for behavioral targeting: Wellness, relaxation and stress relief are cited as primary reasons for adult consumption.
- Expanded opportunities for brand specialization: 42% of consumers self-identify as primarily or exclusively medical, while 58% identify as recreational.
Flower vs. Non-flower Preferences:
- Importance of product diversification: Consumption methods vary widely with 60% ingesting edibles over joints (49%), pipes (34%) and vaporizers (34%).
- Capitalizing on demographic insight: The most lucrative cannabis consumer groups are between the ages of 21 and 35, twice as likely to use both flower and non-flower forms (e.g., edibles or vapes).
- Impact of social acceptance and legal access: Annual adult use has risen 77%, from 10.4% to 18%, since 2002.
- Opportunity for customer loyalty programs: Only 54% of brick-and-mortar and delivery service shoppers buy from the same business.
A FREE copy of the 2021 U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors report can be downloaded here: 2021 U.S. Cannabis Consumer Evolution (newfrontierdata.com)
Truss Beverage Co., the joint venture of Molson Coors Canada and HEXO Corp. (TSX: HEXO) (NYSE: HEXO) is making another splash in the beverage category with the introduction of six new products to its existing brand offering.
The six new products will be rolling out to retailers over the next few months and arriving just in time for summer, the largest adult-beverage season of the year. While cannabis beverages were in their infancy in Summer 2020, the arrival of new flavours continues a year of category-defining product development for Truss. With awareness of the category at an all-time high amongst potential cannabis consumers (87 per cent), Truss expects Canadians to embrace cannabis beverages throughout the summer of 2021 and beyond.
"Eight months ago we launched the largest and most diverse portfolio of cannabis beverages in the industry. Today we're back, adding a whole new line-up of innovation and increasing our offering in Canada by an additional 50%," said Scott Cooper, President and CEO of Truss Beverage Co. "With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers."
Proudly made in Belleville, Ontario, the new CBD and THC products are full of flavours inspired by the approaching summer season, as well as feedback and insights gathered from Truss' community of consumers:
- House of Terpenes™ Valencene & Sparkling Tonic
- XMG™ Citrus and XMG™ Watermelon
- Veryvell™ Honey Green Iced Tea
- Little Victory™ Lemonade
- Mollo™ 5 Lime
"We're delighted with the reception to the portfolio to date," said Scott. "We've sold over two million units and took leadership of the category in early 2021 with a 43 per cent market share. The category shows no signs of slowing down and we expect it to continue to evolve and grow well into the remainder of 2021."
Since the legalization of cannabis 2.0 products, cannabis beverages have become a welcome option for consumers, for offering both consistency and an alternative way to consume cannabis. 44 per cent of current legal age Canadian cannabis consumers say they will buy beverages in addition to other cannabis products, and 35 per cent consume cannabis beverages because it means they don't have to smoke.
"The summer season is a huge buying opportunity for the cannabis beverage category," said Lori Hatcher, Head of Marketing at Truss Beverage Co. "We've worked in close collaboration with our community of consumers and budtenders to bring together a selection of fresh, new beverages made with natural flavours that are perfect for those outdoor summer occasions. We're so excited to bring these to market over the coming months and to see the reception from consumers as they continue to navigate this fast-evolving category."
Everyone's experience with cannabis is personal, so for Canadians of legal age starting to explore cannabis beverages this summer season, Truss advises to start low and sip slow.
Products from the Truss Beverage Co. lineup are available at authorized local cannabis stores and authorized online retailers. The new products will begin rolling out over the next four months. To learn more, visit www.TrussBeverages.com.
The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF), a leading manufacturer of cannabis products, today announced the launch of nūance CBD bath bombs. The bath bombs will join nūance's lineup of premium wellness products developed with trusted ingredients and designed to provide consumers customizable self-care experiences.
Each nūance bath bomb is crafted with all-natural plant-derived essential oils and infused with 100mg of premium CBD. Designed for ready-to-use self-care at home, consumers can simply drop the CBD bath bomb in warm bathwater, relax and take in the aromatic scents. Currently the largest bath bombs available in the Canadian recreational market with two minutes of fizz, the products are offered in two formats, including:
- Soothing Eucalyptus, infused with eucalyptus essential oil to refresh the senses, now available in Ontario and British Columbia and expected to be coming soon to Alberta
- Revitalizing Grapefruit, infused with Citrus Paradisi peel essential oil to awaken the senses, now available in British Columbia and expected to be coming soon to Alberta
"We are thrilled to introduce nūance bath bombs to the market when now more than ever we are all looking for new and innovative ways to indulge in at-home self-care," said Tyler Robson, CEO, Co-Founder and Chair of The Valens Company. "These products represent the first Valens-manufactured topicals in the market, created with the same commitment to excellence and quality as our other leading products in various next generation categories. We look forward to introducing a variety of innovative and highly customizable products exclusive to the wellness category, in collaboration with our partners over the course of 2021."
Additional nūance wellness products are expected to launch in the coming quarters, including balm, menthol rub, soft chews and honey. This also includes a new variety of bath bombs, such as the 1:1 CBD/THC artisanal mini bath bomb four-pack pairing of two classic complementary scents, which can be used individually or in combination for a highly customizable user experience.
Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, hemp, and vaporization device company, announced the launch of Vert, the Company's first Quebec-exclusive brand. The first two strains to launch under the Vert brand are 'Green Cush' and 'Sour Kush', which will be sold via the Société québécoise du cannabis (SQDC) in dried flower and pre-roll joint formats. Vert Green Cush is a sativa-dominant strain and Sour Kush is an indica-dominant strain.
"At Canopy Growth, we understand the importance of providing the Quebec market with a regionally-exclusive brand," said Kelly Olsen, Vice President of Global Flower Business at Canopy Growth. "Vert cannabis is grown by an experienced community of Quebecois cultivators. We're excited to bring a new offering of local cannabis flower to SQDC shelves."
Vert Green Cush and Sour Kush are cultivated at Vert Mirabel, a fully licensed, hi-tech greenhouse located in Mirabel, Quebec that is jointly owned by Canopy Growth and partner Les Serres Stéphane Bertrand Inc., a multi-generational greenhouse operated in the province. Vert Mirabel is one of Canopy Growth's primary cannabis cultivation facilities and plays a role in providing locally-grown cannabis for the Quebec market - cementing the company's production footprint in the province. The facility employs more than 200 people in the Mirabel region in key roles ranging from growers to production managers.
"The operation of our Vert Mirabel facility is guided by a team of incredibly passionate growers that are dedicated to bringing locally grown cannabis to Quebec," said Sylvain Miron, Director, Vert Mirabel. "This product is truly a fusion of Canopy's cannabis expertise with the Vert Mirabel team's multi-generational knowledge in greenhouse operations."
Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) in collaboration with artist Amr Elkouedy, Angry Butterfly, announced creating an original piece of digital art using Non-Fungible Token (NFT) technology. The piece is titled Non-Fungible Toke, in playful reference to 420, the annual celebration for cannabis enthusiasts on April 20.
"Fire & Flower is leading digital innovation in the cannabis industry, including the first Non-Fungible Toke," said Lisa Mazurkewich, Vice-President, Marketing, Fire & Flower. "Customer connection is part of our brand DNA, which is why we strive to develop creative ways to engage with our community."
The digital artwork is a looping billow of multi-coloured smoke encased in glass, similar to a display case found in an art gallery or museum. The bidding will start at $4.20 today on Rarible and close on April 20, 2021 at 4:20 p.m. EDT. All proceeds from the sale will be donated to Second Harvest, the largest food rescue charity in Canada, and Less to purchase a carbon offset and help neutralize the carbon footprint of blockchain technology.
"As a new agency, we like using new technology and new design tools," said Erin Kawalecki, Partner & CCO, Angry Butterfly. "But the goal is always to combine innovation with an element of playfulness, which we think this NFT represents. We're lucky to have clients with the same mindset."
The highest bidder of Non-Fungible Toke will have ownership of the digital artwork and it cannot be replicated or reproduced, due to the Ethereum blockchain network that supports it.
Once again, today's podcast is sponsored by Phyto Extractions Inc. (CSE:XTRX), an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC at its co-located Health Canada Licensed Standard Processing (extraction, no cultivation), Sales (extracts, topicals, and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D license amendment.
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