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What Are Some Tools Every Business Should Be Using?


November 24, 2020 ( Newswire) While every business operates a little differently, there are some common threads among them. When you look at successful companies, it's likely that you see top businesses operating similarly. This is because some of the most well-known companies rely on certain tools that make operations and daily workflows much smoother and easier to manage.

Whether you're running a salon and you need the right tool management software for your stylists and in-salon products or you're working on a better asset tracking and packaging method, there are some tools that every business should incorporate into their operations.

Tool Tracking

If your business doesn't already use tool tracking, you may be doing yourself a disservice. Take full service hair salons, for instance. While stylists do make money off of haircuts, waxing jobs, perms, and hair color treatments, a successful hair salon is much more likely to draw revenue from product sales. Though customer service shouldn't suffer in favor of sales, a perm won't pay a building lease or help with salary expenses. As such, it's important for product-heavy businesses to use tracking applications for tools, goods, and equipment inventory. Sometimes, this means spending a long time in the stockroom using a barcode scanner to track tools. Other times, a simple barcode scan isn't enough to prevent tool loss.

Incorporating a smart asset manager or tool tracking platform can make things a little easier for an entrepreneur. When you're looking at different products and services, you need to keep a few key features in mind. First, an asset manager should come at an affordable price. Remember, though, that an affordable price doesn't always mean cheap. You want to make sure that you're getting a value for the features that are included in the product listing.

On top of that, you want to make sure your asset manager allows for remote access. If it's your first time using one of these tools, you want to be able to filter through data whenever and wherever. The right tracker will allow you to keep your eyes on tools and products at any time of the day. Finally, you want a tracker or asset manager that has robust loss and damage tracking capabilities. If a tracker can't give you a notification when equipment or accessories have been damaged or have gone missing, it's probably not going to be a key fixture of your operations.

By following some of these specifications, you make it easier to track all of your products from small tools to consumables. Plus, with alert automation, you're able to spend less time worrying about whether you have the right software under your belt. If you're unfamiliar with tracking, many United States asset management companies offer free trials and demos to help you get a feel for the products. So whether you're one of many professional stylists tracking products for facials, hair extensions, and blowouts, or you're in manufacturing and want to ensure your tool crib is well-maintained, a tracker is worth the investment.

Shipping and Packaging Supplies

Again, if you work with products, this is for you. From vacuum bags to cardboard packaging, many businesses in the United States rely on packaging in one form or another. Say you run a beauty brand that sells eyelash extensions and pedicure tools. These are often fragile objects that are prone to receiving damage while in transit. When a customer receives a damaged product, it's a negative extension of your business. Plus, in the midst of COVID-19, your digital reputation is more important now than ever. You can't afford to face business depreciation over poorly handled goods.

If you don't have a packaging service that's operating at peak performance, it's time to reassess your services. While you may be able to secure warranties from some companies, it's often difficult. On top of that, many subcontractors have a tough time ensuring peak performance when it comes to shipping and packaging. If you want to provide excellent customer service, you need to make sure that you're partnered with the right brands for your needs. For instance, if you're shipping consumables, you need to be able to guarantee their quality from departure to arrival. Otherwise, you could be facing some majorly lousy press down the road.

Some checkout tools and shipping options have mobile apps that allow you to see when products leave jobsites and when they're delivered. The convenience of monitoring your shipping from a mobile app can't be overstated. When you're able to manage your supply chain from a mobile device, you're much less likely to experience critical hangups in the overall delivery process. You can also use your mobile device to set appointments with your shipping and packaging team and flag orders that are reported as damaged. It also gives you a window to see which products are taking longer to ship than others.

Outsourced Marketing

While it's understandable that many brands want to handle their marketing efforts in-house, the reality is that not enough businesses are web-savvy enough to craft a successful campaign. If you want your business to be able to stand out in a crowded market, you need to be able to develop a robust digital presence that will resonate with your customers. Otherwise, you run the risk of losing your audience's attention. In these cases, it's much better for your business and your bottom line if you choose to outsource your marketing needs to a qualified agency.

Before you set an appointment with an agency, you need to filter between your brand's marketing needs. Are you trying to collect the personal information of customers to craft a nurture campaign that can lead to conversions? Are you struggling during COVID-19 and you need to run smarter ad campaigns? Do you have a new QR code promo that you want to spread across social media? All of these are valid questions and ones that you should ask yourself when you're looking to partner with an agency. Beyond that, you'll also want to consider a few key purchasing points before you sign any contracts.

First, determine your budget. In the world of digital marketing, it's best not to skimp on quality. However, unless you're operating a global enterprise, you might not need all the bells and whistles that come with a high-end marketing campaign. If you're a smaller, more localized business, you can probably rely on intimate local campaigns that can connect your brand to your community more effectively. All of these factors will impact your overall budget. Then, once you've set a budget, you need to weigh your potential expenses against your forecasted ROI. While a marketing service will cost you money monthly or annually, you still want to be turning a profit and bringing in solid revenue. Finally, ask to see portfolios, white papers, or demo reels of client success stories. You want to work with an agency that has a proven track record of quality and accomplishment.

Whether you're trying to push your new hair care services or you're working in the tech sector, it's important that you use some key tools that will help you succeed. While you don't need to follow a business template, it's always a good idea to take inspiration from strong business examples. You'll be glad you made the investment.

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