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3 SEO Tips to Improve Organic Performance


August 21, 2020 ( Newswire) Do you think that your website could stand to improve its organic performance? Don't worry, we've got a few tips that are sure to get you on track. If your business hasn't scaled to require the services of a full-scale SEO firm, you can use Google analytics to address your SEO woes. In the meantime, here are three tips to improve organic web traffic.

Get More Backlinks

Backlinks are links pointing to your webpage, from other webpages. Backlinking is done efficiently when you partner with websites that have similar but not conflicting interests. This is one of the top three ranking factors in the eyes of Google, but backlinks also tend to be the number one bottleneck for the majority of website owners. Not only are they difficult to get, but a lot of users think that they are not important - which could not be further from the truth. Not producing enough backlinks to rank occurs in two central reasons on your site. The most common concern is that your website as a whole isn't impressive enough to stand up against your rivals. In other words, their entire domain has so many links that refer to them, that they're simply more trusted than you. This is an integral part of your SEO strategy, and it's one that many people struggle with. It's smart to employ a professional that specializes in optimizing web pages. This way, you can save time and energy while letting the pros work their magic.

Go after less competitive keywords

I know it's attractive to go after the high search volume keywords, but the truth is that search volume isn't the most important metric out there. Here are two reasons why that is:

  1. No site only ranks for one keyword
  2. The search volumes estimated results and sometimes inaccurate

However, the most crucial viewpoint to acknowledge is that the only way you're getting a bit of that business is by ranking in the top three places. A keyword could have a million searches a month, but if you're in position 16, you most likely won't be getting much traffic from it.

On average, the first position takes home the lion's share and that's 30-35% of the traffic. You're going to be much better off going after lower search volume keywords that you're sure you can win. Going for less competitive keywords results in an eventual return on investment, much quicker results, and hopefully the confidence and skills to eventually go after the bigger stuff.

Improve User Experience Across Your Entire Site

If your homepage looks untrustworthy, old, unprofessional, or is slow to load, possible users are destined to bounce back to the SERPs and click on another result. You've lost a user and a potential conversion, and your bounce rate of affected pages is going to increase.

What is a "bounce" in SEO?

A "bounce" occurs when a user arrives on a page and then leaves without any other interplay. The time spent on the page is irrelevant - all that matters is that a user has completed a single interaction on your site by visiting that page and that page alone.

You can start to improve user experience by making your posts easy to read. Recently, Google has given preference to more mobile-friendly sites. To stand any chance at increasing your organic rankings, we need to take that a step further and optimize content for readability on mobile devices. The following formatting advice can help improve the readability of your content:

  • Quality and Quantity: If your writing isn't up to par, then hire a freelancer. Formatting matters, but so do great ideas, compelling delivery, and error-free grammar and spelling. Well developed and thoughtful content will bring users back faithfully.
  • Shorter paragraphs: Generally speaking, limit each paragraph to 3-4 sentences. You can even use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a grocery list. A paragraph is a collection of relevant sentences that support one main idea, so if you split up a paragraph, your approach can become fragmented and your point lost.

Once you lay down a good SEO foundation, you'll eventually see huge results.

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