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What SEO Tools Should You Be Using?

 

July 20, 2020 (Investorideas.com Newswire) Without the right SEO tools, you're going to struggle to appear in the search results. Imagine yourself as a single star in the galaxy. For someone conducting a keyword search, that may be how hard it is to find you. What if you were a supernova instead?

Using the right SEO tools can make it that much easier to show up in the search results when it counts. However, if you're not comfortable with keyword research and other SEO tools, there are a few things you need to know.

Backlinks

Backlinks are a critical component of SEO, regardless of industry. From hospitals to foodservice brands, acquiring valuable backlinks is incredibly important. A backlink is essentially a link from an outside website that has the potential to send traffic back to your website. Say you write a piece of compelling content and other sites start linking to it as a valuable resource.

If those sites have a high domain ranking, Google and other search engines will start to view your website as more trustworthy. Not only with this build your site's authority but, the more valuable links you can acquire, the higher your potential to rank closer to the top in the SERPs.

Content Optimization

Nowadays, content is king if you want your site to be a supernova in the digital galaxy. If your blog posts aren't engaging and your landing pages have high bounce rates, you're not going to see quality results in the SERPs. So, what makes content high-quality? Well, firstly, it needs to be relevant to the topic at hand. Depending on your targeted keyword (more on that later), you need to make sure the content supports it. For example, if you're targeting the phrase "TV mounts near me," but your content is about calibrating a TV picture, search engines won't view your content as relevant.


On top of that, you need to bring something new to the table. To go back to the TV mounts example, if you're simply writing a basic piece about how to mount a television, you're going to have a hard time competing against some of the biggest names in the industry. Your content needs to provide new insights, strong advice, and quality solutions to really stand out. Using a content optimizer

On-Site SEO Audits

How user-friendly is your site? Is your privacy policy transparent and clear to users? Do you have an easily accessible search button to help browsers navigate your pages? Do you make clear announcements as to your business status, whether you're an Inc., LLC, or sole proprietor? On top of all of this, you need to ensure that your general SEO elements are functioning as intended. Use an audit tool to review some key components of your webpages. These include title tags, meta descriptions, headers, image alt text, and more. If any of these aren't directing customers and search engines alike, they may not be serving a proper purpose.

Of course, such a variety of tools and tactics can often be overwhelming. If that's the case, you may want to find a repository of SEO tools to help you refine and reassess your digital marketing strategy.


SEO Tool Sites

If you're in need of some SEO tools and services, you're going to want to turn to a company like SearchAtlas to help you hit all of your goals. SearchAtlas can help you find every area of improvement on your site and gives you actionable insights into how to shape up your digital presence. If you need a set of handy tools that can boost how you're performing, turning to SearchAtlas should be your first stop.

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