The Ultimate Guide For Understanding SERPs And Its Importance
June 1, 2020 (Investorideas.com Newswire) You want to know anything about something, you google. Google is a search engine that's more of a household name. But, you can be sure there are plenty of other names such as Yahoo, that are attempting to get into the big leagues.
So, what exactly does Google do to help you out?
Well, if you type in a word or phrase into Google, it provides you with all possible search results - blogs, articles, websites, and much more to help you understand whatever it is that you want to know about.
So, where does SERP come into the picture?
SERP is an abbreviation of search engine result pages. Thus, SERP is what you really get when you enter any word or phrase when you use a search engine.
It's these pages that give you information relevant to your search. The words or phrases you enter into a search engine are known as keywords.
Just to let you know, every SERP is different. Even, when you use similar keywords into the same search engine. Use this site, if you want to try your hand at improving your search results.
Why is every SERP unique?
The reason for this is fairly simple. All search engines customize the experience for their users. The results that you find are different every time because of the many factors that impact the search.
These factors include your current physical location, the social settings on the computer being used by the user, and even the browsing history.
Hence, you may use your computer to do a similar search within moments, and the SERP may appear identical. But, be sure that there will be subtle differences in each SERP.
How does this help out the user?
Most search engines such as Bing or Yahoo attempt to make the experience for the user as relevant as possible.
The concept is to provide a perceptive and responsive SERP, that'll provide the users with the most pertinent information.
Also, advancements made in technologies in the search space are very fast-paced, evolving SERP outlook. Another thing to keep in mind, SERPs can be organic or paid.
This is another reason SERPs tend to be different each time.
What is the difference between organic and paid SERPs?
There are two types of SERPs. SERPs that are organic are listings of web pages that appear due to the search engine's algorithm. And, of course, there are three different types of internet search.
There are the informational, navigational, and transactional internet search. Informational search is about finding information about a specific topic. For example, getting details about The Sphinx.
Informational search is mostly organic because users are there for the information itself.
Navigational search is about the user trying to locate a specific website. And, lastly, a transactional search is where there is high commercial intent.
Where does the paid SERP come into the picture?
Paid SERPs are paid to appear in search results by the advertiser. It's common in navigational and transactional search.
SERPs with APIs give users the most pertinent and intuitive information, increasing the effectiveness of the information.
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