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The Global Recycling Foundation commends the contribution of London Fashion Week designers


London - February 11, 2020 ( Newswire) As London Fashion Week commences (14th - 18th February 2020), the Global Recycling Foundation commends the brands that championing recycling and helping to combat the climate emergency our world is facing. The Global Recycling Foundation encourages the fashion industry to support Global Recycling Day, taking place on 18th March 2020 by getting involved in its global #RecyclinghHeroes competition.

Sustainability has been increasingly taking centre stage in the fashion industry. In 2019 the British Fashion Council launched its Positive Fashion initiative - a platform designed to celebrate industry best practice and encourage future business decisions to create positive change, of which sustainability is a key factor.

The Global Recycling Day theme for 2020 is #RecyclingHeroes – celebrating people, groups, and organisations who are championing innovative recycling practices and habits around the world and promoting the power of the Seventh Resource. With awareness growing about the environmental cost of ‘fast fashion', it's high time that the positive side of the industry gets the recognition it deserves. There are a great many unsung heroes in the fashion industry. Lots of brands and designers out there doing their utmost to utilise the Seventh Resource and shape the world of fashion in a positive, sustainable way.

Established designers like Stella McCartney are making great strides towards sustainability, while newer brands are enshrining upcycling and environmental ethics within their founding principles.The Global Recycling Foundation recognises key fashion brands that are already #RecyclingHeroes:

Founding President of the Global Recycling Foundation, Ranjit Baxi, commented: "We are proud to support and commend the fashion industry for taking the necessary steps towards saving our planet. However, there is still much to be done. 10,000 items of clothing are sent to UK landfill every five minutes. This is not only hugely wasteful, it represents a massive loss of textile resources which could be recycled into new garments. Every year, the Earth yields billions of tons of natural resources and at some point, this will run out. Recycling is a key part of the circular economy, helping to protect our natural resources, so every step we take, big and small, will help towards a better future for generations to come."

The #RecyclingHeroes competition, will award ten winners from across the globe $1,000 to contribute towards their recycling initiatives. For details of the competition, as well as full terms and conditions, please see the submission page. The competition is accepting nominations until 8 March 2020.

For further information, contact the Global Recycling Foundation PR team:
Kelsey Ryan +44 (0)20 7680 7172
Radhika Sharma +44 (0)20 7680 7118
Natasha Cobby +44 (0)20 7680 7119

About the Global Recycling Foundation

The Global Recycling Foundation supports the promotion of recycling, and the recycling industry, across the world in order to showcase its vital role in preserving the future of the planet. It will promote Global Recycling Day as well as other educational programmes, awareness projects and innovation initiatives which focus on the sustainable and inclusive development of recycling.

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