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Turn Your Podcast into a Moneymaker


November 10, 2020 ( Newswire) Podcasts are a popular way to pass the time. Anyone who enjoys listening to them may have, at one time or another, considered launching one. They can be a great choice for those looking to build their own business, but it is just as easy to be left spinning your wheels.

Why They Are Popular

Podcasts have a low barrier of entry. While this makes launching one an attainable goal, it also makes it easy to dive in without being adequately prepared. You can do a low budget launch with little more than your computer and smartphone. Doing some homework before you start recording increases the odds of making something that others will love.

Get Your Finances in Order

Don't quit your day job before you get started. Unless you have a large preexisting following from a blog, social media, or some other audience, it will take some time to start making money. Use this time to get your finances in order. The better your financial picture, the easier it is to walk away from your day job. You may want to free up some cash from your budget as well. Use the extra money to invest in your project. Reducing extra expenses like eating out are easy cuts to make. If you are looking at your budget for other ways to cut corners, consider loans. Refinance any existing student loans with a private lender to lower your interest rate, which will save you money every month. Homeowners should look at current interest rates. If the rates are lower than when you purchased your home, refinancing may lower your mortgage payment significantly.

Find a Way to Stand Out

Choose a topic for your podcast that interests you. You will spend a good deal of time discussing the subject. If it isn't something you find fascinating, you can't hope to keep listeners engaged. The temptation may be to choose a general topic for your podcast but think hard before doing so. With so many choices available, choosing to focus on a small niche subject or interest is often the best way to stand out. While there may be fewer people interested in the niche subject overall, you will have less competition, making it easier to stand out.

Diversify Your Income

There are several different ways to make money. You can get advertisers on board or use a subscription-based model to work towards a stable monthly income. You can also market and sell your own or someone else's products. You want to keep your listeners tuned in, and if your podcast spends too much time advertising, listeners will find something else to listen to. Balance interesting content with advertising to grow your audience. As more people listen to your podcast and your subscriber list grows, you can charge more for advertising, and advertisers will offer you more lucrative branding deals. All of this boosts your income without the need for an excessive amount of advertising. Having a subscriber base of dedicated listeners is a more sustainable business model than constantly hustling for sponsors and advertising. Focus on offering quality content that leaves listeners waiting for your next episode.

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