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3 reasons why you should invest in casino affiliate businesses in 2020


January 16, 2020 ( Newswire) There is a saying that goes, "New Year, New You". This means that when the calendar flips to a new year, it is a great time to make some changes in your life and start down an exciting new path that will eventually lead to you living your best life. These changes can be related to your health, your relationships, or your career and finances.

If the area of your life that most needs changing in 2020 is the last one, this year could be a great year to invest in a new business. One that will make you money and help generate passive income to help give you the financial independence you have always dreamed of. If this sounds good to you, then here are 3 reasons why you should invest in casino affiliate businesses in 2020.

What is the Casino Affiliate Business?

The simplest definition of what a casino affiliate marketing business is that it is a business that makes money by getting qualified traffic and routing it to casinos. The affiliate business will be paid by the casino based on how much traffic, leads or sales it brings in depending on the agreement with the online casino. Like an online commissioned salesperson, the more players you drive to a specific online casino, the more money you will make.

How the Casino Affiliate Business Works

To start a casino affiliate business, a landing page needs to be set up. This will be the way these businesses capture online traffic and direct it to the casinos they partner with. Check out this landing page Captain Jack Casino Review. It is a perfect example of a casino affiliate landing page.

As you can see, it is just one landing page for the larger casino affiliate business, Online Casino Gems. You can explore this site to get an idea of how different landing pages work and where they drive traffic. On the casino review page above, like all the others throughout the site, if you click "play", there is a unique identifier attached to the site. If a player continues at Captain Jack Casino and deposits money, the affiliate gets a cut of it.

That cut can take a few different forms depending on the agreement with the casino. There is a revenue-sharing model where the affiliate business gets a piece of all the action that the player takes. There is also a cost per action (CPA) model where the business gets a fixed fee per player. Many casinos offer affiliates a mix of the two models.

1. It is an industry experiencing exploding growth

The online gambling industry is around a $50 billion a year market and that number will only continue to grow. Experts believe that the industry will continue developing at an 11.5% compounded annual growth rate (CAGR) which means the industry is estimated to grow to over $100 billion by the year 2025. This includes online casinos, poker rooms, bingo, and the category that is really exploding, online sports betting.

While online sports betting has been legal for some time now across Europe and in Australia, the growth potential is skyrocketing because of growth in the U.S. where more and more states are legalizing it. Morgan Stanley just amended its 5-year projection of the U.S. sports betting market to grow to a $7 billion industry in that time as opposed to a $5 billion on that they had estimated just one year ago. At this rate, the per capita online sports betting spend in the U.S. would reach $52 per person/ per year. This would eclipse the current leaders Australia ($43 pp/py) and the U.K. ($45 pp/py).

2. Startup costs are extremely low

If you want to start a new business, the biggest problem is usually the high startup costs and barriers to entry. In many businesses, you need space to work, inventory, employees, and lots of working capital. The great thing about a casino affiliate business is that you do not need any of these things to get started.

With just a few simple things, which you probably already have anyways, you can be up and running a business like this in no time. As Gamblers Daily Digest puts it in their article about everything you should know about opening a casino affiliate marketing business, "All you need is a laptop, an internet connection, minimal investment and a little bit of knowledge and you're well on your way to becoming a self-made millionaire without even selling your own product."

3. You can generate passive income

The biggest reason that casino affiliate businesses are so attractive to an investor looking to build long-term wealth is because of their ability to generate passive income. This means that once they are set up and running, they require minimal daily or weekly attention and once they capture a consumer for a casino, they continue to pay commissions to the business with no further actions. Passive income is great because it compounds as the business grows. As the business captures its 10th, 100th, or 1,000th customer, they are still receiving royalties from customer #1.

While the income is passive and the amount of work does go down as time goes along it is not a total "set it and forget it" business model. There always needs to be fresh content put out to drive people to the landing pages and, in a very competitive business like affiliate marketing, affiliates need to continue to monitor and improve their pages' rankings.


This year is not only the start of a new year but the start of a new decade as well. That makes it ideal to start something new and try to shoot for the stars in order to make the 2020s your best decade yet. If you are looking to improve your finances and make the money you need to live the life you deserve, investing in casino affiliate businesses in 2020 is a great idea. These businesses can be the gift that keeps on giving, delivering passive income for years and decades to come.

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