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California Cannabis Travel Association (CCTA) Aligns with Travel Industry Thought Leaders and Stakeholders, to Advance Cannabis Tourism

As Advocates for the Hospitality Industry, the Association is Creating Awareness and Opportunities in California for Cannabis-related Tourism


Santa Rosa, Calif. - July 29, 2020 ( Newswire) CCTA has announced today a historic step in the development of California's emerging demand for cannabis tourism, by partnering with CalTravel, to create and support cannabis travel industry opportunities.

California Travel Association (CalTravel) members include CVBs, destinations, resorts, attractions, airports, transportation companies, industry associations, ad agencies, media companies, and other organizations for whom travel and tourism advocacy is important.

"We are establishing a committee dedicated to navigating the emerging, exciting trend of cannabis tourism in California," said Brian Applegarth, executive director of CCTA, and director-at-large with CalTravel board of directors. "Our state is rich with the history of cannabis, the advocacy of legalization, and now, the recent health and wellness discoveries. People are now starting to understand our legacy, and traveling here to discover it."

President and CEO of the California Travel Association Barb Newton explained, "A progressive approach to legal cannabis with the tourism industry is now a subject that we must address. Many of our stakeholders want to know how to adopt cannabis tourism, be in compliance with local and state ordinances, and provide a safe environment for their guests."

Applegarth, who is considered a leading cannabis culture historian, leads the committee. He is, and now resides in Sonoma County, amongst the towering redwoods surrounded by cannabis cultivators and craft product makers.

About California Cannabis Travel Association (CCTA)

CCTA is a registered non-profit advancing safe and responsible cannabis tourism in the state of California. Committed to cultivating open communication, social equity and environmental sustainability, the CCTA was established to represent and support the diverse voices and perspectives of the emerging cannabis tourism industry.

About California Travel Association (CalTravel)

CalTravel is the influential, unified voice of the travel and tourism industry in California. It protects and advances the interests and investments of California's travel industry through advocacy, collaboration, and education.

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