Investor Ideas Potcasts, Cannabis News and Stocks on the Move; Interview with, Co-Founder / CEO of Greenlane Enterprises (NASDAQ: GNLN)
Delta, Kelowna, BC - January 31, 2020 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today's podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Investor Ideas Potcasts, Cannabis News and Stocks on the Move; Co-Founder / CEO of Greenlane Enterprises (NASDAQ: GNLN)
Today's podcast overview/transcript:
Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.
In today's podcast Investorideas interview Aaron Locascio, Co-Founder and CEO of Greenlane Holdings Corp. (NASDAQ: GNLN) where we discussed the companies most recent announcements, the cannabis accessories market and how Greenlane has worked to establish itself as one of the premium suppliers of cannabis accessories throughout North America and their expansion into the EU and other Global markets.
Greenlane is one of the largest global sellers of premium cannabis accessories, CBD and liquid nicotine products. The company operates as a powerful house of brands, third party brand accelerator and distribution platform for consumption devices and lifestyle brands serving the global cannabis, CBD, and liquid nicotine markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, and smoke and vape shops. Greenlane has an established track record of partnering with brands through all stages of product life cycle, providing a range of services including product development, go-to-market strategy, sales and marketing support, market research, customer service, direct-to-consumer fulfillment, warranty repair, supply chain management, and distribution. In addition to owning and operating its own brands, Greenlane is the partner of choice for many of the industry's leading players including PAX Labs, (Canopy-owned) Storz & Bickel, JUUL, Grenco Science, Firefly, DaVinci, Select, Sherbinskis, Bloom Farms, Mary's Nutritionals, Cookies and dozens of others. Greenlane's house of brands is comprised of child-resistant packaging innovator Pollen Gear; VIBES rolling papers; the Marley Natural accessory line; the Keith Haring accessory line, Aerospaced & Groove grinders, and Higher Standards, which is both an upscale product line and an innovative retail experience with flagship stores at New York City's famed Chelsea Market and Atlanta's Ponce City Market. The company also owns and operates Vapor.com, an industry leading e-commerce platform which offers convenient, flexible shopping solutions directly to consumers.
When asked how the company goes about their selection process for bringing in new brands and products, Aron commented, "We look at a combination of factors, including the premium nature of the products as we do have a strong emphasis on premium products, that being said we also watch trends in the marketplace very carefully. Having been in business for 15 years now in this industry, which is an incredible amount of time in this industry, we now have an incredible amount of data that we're able to leverage to find potential gaps in the marketplace and to fill those gaps either with existing brands or with our in house brands."
The company also recently announced a comprehensive distribution agreement with Advanced Vapor Devices, a high-tech manufacturer of vaporizer cartridges and batteries, for AVD products, including its entire suite of glass and resin cartridges, glass disposable cartridges, and rechargeable and disposable batteries.
Under the terms of the agreement, Greenlane will distribute AVD's Easy-Press Glass Cartridge, the industry's first glass cartridge with a thumb snap-on, tamper-proof locking system, which is designed to reduce bottlenecks in rapid high-end, high-production filling and capping environments.
"We are excited to be partnering with AVD to bring its innovative vaporization technology to market," said Aaron LoCascio, Chairman and Chief Executive Officer of Greenlane. "AVD's product technology delivers fulsome flavors without compromising on cartridge and battery reliability or integrity. We will leverage our expansive distribution network to make AVD's full suite of products available to consumers through licensed cannabis dispensaries, as well as smoke and vape shops throughout North America."
Greenland recently expanded in the EU and when asked about future expansion Aaron commented, "There are two particular markets that are of interest to us where we haven't launched a full-blown operation yet and they are South America, where we are working with a local partner in the Argentinian market, and also Australia is of interest to us. Those are the next two markets we are evaluating."
Aaron went on to discuss their European operations saying, "In Europe in particular, one of the opportunities and challenges that still exist today is there is a lot of fragmentation in distribution out there. So bringing some of our best practices to the Conscious Wholesale Organization, the acquisition that we made, we think will make a very meaningful difference in the growth trajectory of our European business. Also it's dealing with so many different languages in Europe that can be another challenge as well."
Aaron went on to discuss the company's goals for 2020, expectations for the industry as a whole and which brands and tech coming out are most exciting.
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