Investor Ideas Potcasts, Cannabis News and Stocks on the Move; Interview with Matei Olaru, President and CEO of Lift and Co (TSXV: LIFT) (OTCQB: LFCOF)
Delta, Kelowna, BC - January 23, 2020 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today's podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.
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Investor Ideas Potcasts, #Cannabis News and #Stocks on the Move; Interview with CEO of Lift and Co (TSXV: LIFT) (OTCQB: LFCOF)
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Today's podcast overview/transcript:
Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.
In today's podcast Investorideas interviews Matei Olaru, President and CEO of Lift and Co (TSXV: LIFT) (OTCQB: LFCOF) at the Lift and Co Expo Vancouver 2020, which took place January 9th to 11th in \Vancouver BC.
Lift & Co. Cannabis Expo Vancouver 2020 had a strong focus on Cannabis 2.0-edibles, topicals, concentrates-that have just started to appear in stores. According to a recent report by Lift & Co. and EY Canada, 70% of consumers did not know what they were going to purchase before entering a cannabis store, highlighting an ongoing need for brand and product education and awareness.
"The Lift & Co. Expo has become a launchpad for Canadian brands and new products, and the mainstage for our industry's top thought leaders," said Matei Olaru, CEO of Lift & Co. "This year's focus on consumer intelligence, and our joint keynote with EY Canada and Nielsen in particular, speak to the evolution of our show and the maturation of the industry."
This event comes on the heels of the launch of Lift & Co.'s consumer insights platform Cohesion in 2019, and recently announced strategic partnership with Nielsen to create an industry-first consumer segmentation tool for early 2020.
Additional talk highlights included:
- The Power and Potential of Psychedelics: Leading researchers and entrepreneurs provide insights into this uncharted industry
- Lessons from California: Building a Brand and an Industry: California-based cannabis leaders will share their insights and some lessons Canada can take away
- Trust after CannTrust: Rebuilding Confidence in the Industry: three presentations each touch on how brands can reframe the conversation to establish and maintain customer confidence
The Expo featured over 280 exhibitors and two full days of talks on the Fire & Flower Stage. Together, LCBC and Expo are Canada's largest cannabis consumer and industry convention, with last year's Vancouver event drawing in more than 18,000 visitors.
"We're so excited to welcome CPG insights heavyweights like Nielsen, Ipsos, and EY Canada to elevate the cannabis conversation this year," said Matei Olaru, CEO of Lift & Co. "Their presence signals an important shift for cannabis in year two, and will set the tone for a three-day event that will offer attendees the earliest view into cannabis in 2020. Lift & Co. has always strived to drive important topics forward at our events, and we're looking forward to what is shaping up to be our most important Vancouver conference to date."
Matei went on to discuss this year's event, the current data trends being addressed in the market and his expectations and forecasts for 2020.
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