Traditional #Sports Market TKO’d by #eSports as Viewership and Revenues Climb- (TSXV: $EGLX.V) (OTCQB: $EGHIF) (NYSE: $DIS) (NASDAQ: $ATVI) (NYSE: $HUYA)
Point Roberts, WA - February 7, 2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering gaming and eSports stocks issues a special edition of Play By Play looking at the explosive growth of the sector. Total eSports revenues reached US $869 million in 2018 and are expected to surpass US$ 6 billion by 2028, according to Fact.MR.
NewZoo estimated the global eSports audience at 380 million for 2018, made up of 165 million Esports enthusiasts and 215 million occasional viewers, and Activate projects eSports will have more US viewers than all other professional sports leagues, with the exception of the NFL by 2021.
With North America as the largest eSports market in 2018, Enthusiast Gaming (TSXV:EGLX.V) (OTCQB:EGHIF), a gaming company building the world's largest community of authentic gamers. strategically announced yesterday that it opened a US-based office and hired a sales team to drive advertising sales and increase annual revenue.
According to the news, "The US-based sales team is based in San Francisco and will be responsible for leading North American sales. This expands the company's current reach with a sales team in San Francisco, London, UK, and the corporate head office in Toronto. The company kicked off the opening of the sales office with a West Coast advertising roadshow, meeting with top gaming publishers, global brands, and media agencies."
Enthusiast Gaming understands the value of building a network and has positioned themselves at the forefront of the market, led by Menashe Kestenbaum, Founder and CEO. The numbers speak for themselves, with a platform of more than 80 owned and affiliated websites reaching 75 million monthly visitors and 900 YouTube channels with an additional 50 million monthly visitors.
The US is betting big on eSports as Fast Company reports, "A $10 million stadium is being built in Arlington, Texas. But it's not for basketball or baseball. It's for video games."
So with all this money and viewership at stake, you can expect the big boys to enter the playing field; and yes they certainly have. On July 2018, ESPN, Disney (NYSE: DIS) XD and Blizzard Entertainment, a division of Activision Blizzard (Nasdaq: ATVI), announced an exclusive multiyear agreement for live television coverage of the Overwatch League™, the world's first major global city-based eSports league.
The Overwatch League was the first major global professional eSports league with city-based teams across Asia, Europe, and North America. Overwatch was created by Blizzard Entertainment
Seeing the future shift in sports and eSports, Robert Kraft of the New England Patriots, Jeff Wilpon of the New York Mets and LA Rams' Stan Kroenke, invested heavily into their own franchises within Activision-Blizzard's (NASDAQ:ATVI) Overwatch eSports league.
As CNBC reported following the breaking news, "As the popularity of eSports explodes, thanks partly to games like Fortnite and Dota, mainstream television networks have taken an interest."
The China eSports market is second to the United States and according to Dragon Social "Live streaming, combined with video games has become one of the most popular forms of entertainment for people in China."
Streaming video player Huya (NYSE:HUYA), provides a live-streaming platform for gamers to share their experiences and has been dubbed, the ‘Twitch of China' and says they are the largest in China. Reporting on its NYSE IPO, Forbes said, "HUYA is known for its sticky gaming community who engage in interactive social media features such as gifting and adding commentary during online streaming sessions."
US company Twitch is a live streaming video platform bought by Amazon in 2014 for $970 million. Twitch viewers, between Wednesday 30th January and Tuesday 5th February: lowest viewers 625,376 (Monday, 4th 09:00) and peak viewers 2,240,001 (Saturday, 2nd 19:00).
So its game on for US versus China in the eSports market. Let the games begin.
For investors following gaming & eSports stocks, Investor Ideas has created a directory of gaming stocks.
Read previous editions of Play by Play
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