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Attention-Based Rewards Platform Verasity Joins Binance Chain Alliance

The growing alliance of companies adds a mass-adoption project that builds the infrastructure for publishers to serve attention-rewarded video to billions of viewers


September 23, 2019 ( Newswire) Verasity, a technology company building the infrastructure for publishers to serve attention-rewarded video to billions of viewers, has joined Binance Chain Alliance (BCA). The company joins a number of other high profile Binance Chain projects to have gained membership of BCA. Open to select projects that have demonstrated innovation coupled with broad community support, Binance Chain Alliance includes Ferrum Network and Ankr. The industry group showcases some of the most promising projects listed on Binance DEX, while helping to incubate companies and open the door to new partnerships and collaborations.

Binance agreed to list Verasity's VRA token on its decentralized exchange in May 2019, after the project announced it was migrating from Ethereum to a blockchain that could better serve its needs. The low fees, scalability and strong network effects attracted Verasity to Binance Chain, and the VRA token has seen consistent trade volumes since listing on Binance DEX in June.

Commenting on its membership of Binance Chain Alliance, Verasity co-founder Chris Gale said: "It's a privilege to join projects of the caliber of Ankr and Ferrum Network as part of BCA. This is an indication of how Verasity is perceived, both by Binance, who have been very supportive on our journey so far, and by the Verasity community of videographers, vloggers, publishers, media agencies, and content creators. We're looking forward to thriving under Binance's tutelage, drawing upon its deep well of industry contacts, and building relationships with other BCA members whose goals align with our own."

Since launching on Binance's eponymous decentralized exchange in June, Verasity has attracted praise from Changpeng Zhao, who described its video player solution as "the perfect vehicle for viewers, publishers and content creators to benefit from the utility of blockchain technology," adding, "I'm glad that Binance and Verasity are leading that charge globally."

In trials, Verasity's crypto-based video rewards solution has yielded significant improvements for publishers in terms of viewing metrics. In the past three months, Verasity has also released a number of video player integrations including an SDK for YouTube and Twitch, onboarded numerous publishers, and partnered with advertisers and esports teams.

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