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Fruit Slabs Collaborates with Laganja Estranja of RuPaul's Drag Race for Launch of Pride Product

California edibles company focuses on inclusivity for launch of new flavor

 

CALIFORNIA - June 3, 2019 (Investorideas.com Newswire) Fruit Slabs, makers of organic, vegan, cannabis-infused fruit strip edible announced today the launch of its Pride Passion Fruit flavor in collaboration with cannabis advocate, social influencer and RuPaul's Drag Race contestant Laganja Estranja. The newest flavor will be available in participating California dispensaries year round.


Inspired by the LGBTQ+ communities throughout California, Fruit Slabs President Roxanne Dennant wanted to create a product that celebrates Pride while highlighting the importance of inclusivity and gender expression. Pride is traditionally celebrated throughout the months of June and July, but Dennant decided to offer Pride Passion Fruit as a legacy product.

"We are excited to launch this flavor during the month of Pride and participate in the overall celebrations that happen in LA, San Francisco, and San Diego," said Dennant. "We believe Pride should be celebrated every month of the year, so the Passion Pride Fruit Slab will be available in stores year-round."

Fruit Slabs teamed up with Laganja Estranja to develop a flavor that would perfectly characterize the colorful community Pride Passion Fruit celebrates. Combining tangy notes of organic mango and passion fruit with twists of lemon and lime, the edible is an homage to life, love and, like all Fruit Slabs, fabulous flavor.

"I have always wanted to curate a delicious, healthy edible to my #BUDS," said Estranja. "More over, I've always wanted to give back to that very community by celebrating them and their accomplishments. That's why it's important for the cannabis industry to recognize the LGBTQ+ community that built their very foundation, especially here in California with Proposition 215, and not just during pride season but year round."

Thanks to the increased popularity of grab-and-go products throughout the cannabis market, Fruit Slabs is offering Pride Passion Fruit in small, individually packaged 10mg doses. They are easily transportable and offer a discreet method of cannabis consumption.

Fruit Slabs are available in five flavors: Tropical Haze, Grape Ape, Mango Maui Wowie, Pride Passion Fruit and OG Mango. Ingredients include Certified Organic fruit and lab tested, potent cannabis oil. Fruit Slabs uses a clear distillate oil that does not contain terpenes. Fruits have natural terpenes which activate the cannabis oil in Fruit Slabs. The OG Mango & Grape Ape are hybrid Indica and Tropical Haze & Mango Maui Wowie are hybrid sativa thanks to the naturally occurring terpenes in the real fruit found in Fruit Slabs.

Pride Passion Fruit is sold in individual 10mg units and retails for $5 at participating California dispensaries. To speak with a company principal or to request hi-res images or samples, please contact Marylyn Simpson at Marylyn@kipmorrison.com. For more information, please visit Fruitslabs.com.


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