Betting on Beverages: More Companies Focused on Plant Infused Beverage Products Following Walmart Deal (OTC: HIPH) (NASDAQ: NBEV) (CSE: VIDA) (OTC: VATE)
Point Roberts, WA and Delta, BC - April 23, 2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot focusing on how more and more companies in the CBD and wellness space are heavily focused on their infused beverage program and how recent larger distribution deals are bringing in larger financial interests.
New Age Beverages Corporation (NASDAQ: NBEV), the Colorado and Utah-based organic and natural beverage company helped drive interest in the infused beverage space when earlier this month, the company announced the distribution expansion of their Marley brand with Walmart, the world's largest retailer.
Following a complete redevelopment of the Marley portfolio following the acquisition by New Age in mid-2017, which included the development and launch of Organic Marley Mate and Marley Cold Brew, the Marley brand was one of New Age's leading brands in growth in 2018 with increased demand of more than 70%. Marley Mate led its segment and drove category growth and the resurgence of the Marley Mellow Mood Relaxation Drinks following its remake has paved the way for the launch of Marley Mellow Mood + CBD, which is launching globally in 2019.
American Premium Water Corporation (OTC: HIPH), a company focused on businesses in the health, beauty and biotech sectors, as well as on harnessing the powers of hydrogen and nano technologies paired with CBD to treat health disorders and enhance the quality of life, recently announced an additional financing agreement with an institutional investor at the same $0.40 valuation the Company received in January. Similar to the previous agreement, a substantial portion of the Company's convertible debt will be retired. The retirement will be reflected in the Company's 2nd quarter 2019 financials. Per the terms of the agreement, the investor shall remain anonymous.
American Premium CEO, Ryan Fishoff commented, "I am excited to announce that the Company has entered into this agreement for additional financing at a .40 valuation. I view this as an affirmation of the progress the Company has made over the past few months, which has included the large two container orders from a distributor in England, our partnership with Hanlons brewery to make a CBD infused beer, the release of independent scientific testing results affirming the efficacy of our proprietary Hydro Nano formulation, the acquisition of plant + body essentials, and the increase in domestic demand. The accomplishments that have been made so far this year are reflected in the $1 million FY19 guidance issued last week, this additional financing is a validation of the Company's direction. There is still a lot of progress to be made achieving our business plan, but the financing will give the Company the ability to achieve and potentially exceed our fiscal year 2019 target."
Phivida Holdings Inc. (CSE: VIDA) (OTCQX: PHVAF) has also announced a recent distribution partnership with Scout Distribution, an innovative beverage distributor based in San Diego, California. Scout will be the official distributor of Oki beverages in the San Diego area, a region with over three million people that is also ranked as a top ten wellness market by the MINDBODY Wellness Index.
"Elev8 Hemp worked closely with Bright Rain to create a beautiful, simple, and product-focused design to continue driving our sales and position ourselves as leaders in the CBD-infused beverage marketplace. Because of Bright Rain's experience in the design and SEO business, they embraced our desire to disrupt the beverage market and create products that bring joy to our customers while providing new options for health and wellness."
Infused beverages look to be the future of the beverage sector and are expected to get another large boost following the upcoming public hearing on CBD regulations that the Food and Drug Administration (FDA) is holding on May 31. The FDA announced earlier this month that it was accepting public comments on CBD regulations, and so far more than 400 people have already commented, saying that regulations should be light and companies should be able to lawfully market products containing CBD.
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