Share on StockTwits
Join our smart investors - Get the best stock directories in  blockchain, cannabis, crypto, AI, IoT, cleantech. Daily podcasts in cannabis and crpto. Just $99  a year

Ahead of 4/20 Day, Ipsos offers new data on the future of "vices"

 

Washington, DC - April 18, 2019 (Investorideas.com Newswire) Americans are the most supportive of legalizing cannabis and most receptive to trying recreational cannabis if it were legal, according to a new global study released today by Ipsos. But the interest in trying (35%) lags the interest in legalization (76% for medical and 53% for recreational). As legal barriers fall in many states, will consumer desire be enough to fuel the projected rapid growth of the cannabis industry? Can interest overcome stigma? Do people want to use what is currently a Schedule 1 narcotic for medicinal purposes or even for personal enjoyment? Do consumers want CBD oils in the wide range of products where that ingredient is now being offered?

Today's report from Ipsos addresses these attitudes and more broadly the future of "vice" including cannabis, beer, wine and spirits, and sports gambling. Each of these industries is in the midst of major growth or disruption or both.

Ipsos asked a panel of experts including: former Massachusetts Governor William Weld; the CEO of one of Canada's largest cannabis companies; the head of operations for the largest sports book in the world, and others, about the big questions their industries are facing. Among the topics covered in this ground-breaking study are:

  • What is a vice? In a global study Ipsos learned what "vices" people think are the most and least moral in moderation. In some cases, it really depends on who, and where you ask. In others, there is widespread acceptance or condemnation. Find out which "vices" still have a stigma attached and which are predicted to have more acceptance in the coming years.
  • Will CDB be cannabis' biggest high? This non-psychoactive cannabis derivative is showing up in everything from bath bombs to pet treats sold at mainstream retailers and drug store chains. But what products do customers most want this ingredient in?
  • Why wouldn't people use cannabis? The reasons people don't want to use cannabis products are arguably more complex than the reasons they do. For marketers, learning how to overcome these mental and product hurdles will be key to growing the industry.
  • Will the term 'authentic' still have meaning for wine and spirits? New rapid-aging techniques mean you can get an "aged" wine or whiskey in a faction of the time. Will mainstream drinkers and connoisseurs accept these products as authentic?

All of the data and methodologies from the U.S., Canada and 25 other nations as well as exclusive additional research and analysis can be found in this What the Future report online at https://ipsos.com/en-us/wtf


Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Contact management and IR of each company directly regarding specific questions.

More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp

Follow Us on StockTwits


Get more Cannabis Stock Investor Ideas - news, articles, podcasts and stock directories