Investorideas.com

Call 800 665 0411 to learn about our services

Search   Follow Investorideas on Twitter   Investorideas is on Facebook   Investorideas is on Youtube   Investorideas is on Pinterest  Investorideas is on stocktwits   Investorideas is on tumblr   Investorideas is on LinkedIn   Investorideas Instagram   Investorideas Telegram   Investorideas Gettr   Investorideas RSS



Share on StockTwits

What is the potential of blockchain in the digital ad supply chain? @GenesisBlockch

 

July 18, 2019 (Investorideas.com Newswire) Recently Nestlé, Virgin Media and McDonald's joined a new blockchain pilot with the objective of increasing transparency in advertising online. OMD UK, Manning Gottlieb OMD and Zenith, their respective media agencies were eager to join the trial for the remainder of 2019.

The Joint Industry Committee for Web Standards (Jicwebs) - a British United digital ad trading standards body - developed this project aiming to assess the potential of blockchain in the digital ad supply chain.

The initiative is being supported by the London-based blockchain platform Fiducia. Jicwebs pretends to consult the industry on how to incorporate blockchain solutions for the digital ad industry if the test shows successful results.

Media agencias Zenith and OMD have signed up for the project, as they are respective media agencies to this brands. They will also serve as a turning point by evaluating blockchain's potential in increasing trust and transparency in the ad supply chain, and analyzing whether the technology can boost operational efficiency and return on investment (ROI).

As the project moves forward and the supply chain is mapped, additional participants are expected to show up. Jicwebs will welcome them at a certain pace so that the project runs smoothly.

Kat Howcroft, senior media and budget manager at McDonald's, said:

"This technology offers us the opportunity to see a truly transparent picture of our investment across the digital supply chain. We are also eager to understand the potential impact that this may have on our ROI and efficiency."

Along with retailers like Walmart, Nestlé is already experimenting with weaving blockchain into its business, having formed part of a consortium dedicated to using the tech to glean better insights about the origin and condition of food in 2017.

Its head of media communications, Steven Pollack, said the brand was "excited" to be involved in the Jicwebs pilot.

"Blockchain is a new technology being tested in many diverse industries. It's great to be one of the first brands to gain insight into its potential in programmatic," he added.

The blockchain marketing landscape has exploded over the past two years, noting 16-fold growth since 2017. Jicweb's pilot project does not come as a surprise since Toyota partnered with blockchain advertising analytics firm Lucidity to eliminate fraud when buying digital ads in 2018.

- JICWEBS is an independent organisation, representing all sides of the digital advertising industry.

Funded as a joint industry currency, made up of the four trade bodies, the AOP, IAB, IPA and ISBA. The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners - to provide transparent and objective audience data.

Investorideas.com - GBT Genesis Blockchain Technologies

GBT is a powerful cryptocurrency centralized / decentralized exchange which will include a broad range of services and benefits from cryptocurrency and blockchain markets development, while avoiding complications and risks arising from crytocurrency ownership, transfer, and exchange.You can Download the Genesis Exchange and Wallet App at Google Play and on the Apple App Store. Learn more at http://www.mygenesis.io

https://gbttechnologies.com/


For more information on the Genesis Exchange App please refer to:

https://genesisexchange.io/

http://gbttechnologies.com

http://tokenizeit.cr

Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Contact management and IR of each company directly regarding specific questions. Disclosure: Genesis Blockchain Technologies is a paid sponsor of the #CryptoCorner podcast at Investorideas.com https://www.investorideas.com/crypto-corner/

Learn more about sponsoring the crypto corner and other branded content

https://www.investorideas.com/About/News/Clientspecifics.asp

More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp


Get more Bitcoin, Blockchain, Digital Currency stock investor ideas - news, articles, podcasts and stock directories