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5 Ways to Promote Your Pub

March 29, 2019 ( Newswire) If you're looking to own or invest in a bar pub, one of the most important things you're going to need to think about is promotions.

The master key to promoting a pub is optimism and creativity. As Lee Jacobs former partner at AngelList has said: "I do believe the best companies are started by people that have a generally optimistic outlook."

Anyone can sling suds and endure patrons' hard lunch stories and the same three songs on the juke box. If you want your pub to stand out, you're going to need to make it stand out. Let's look at a few tips for doing exactly that.

Point 1): Online Presence

Before you open your doors, you're going to want a high-quality website that communicates pub concept in an aesthetically attractive manner. You'll also want clearly legible, downloadable menus, and you'll want to include hours of operation and contact information.

Think about it: your website is going to be a major point of contact for people who have never walked by your pub, and have heard about it either from a friend, a Google search, or an advertising campaign.

A good website will provide advance marketing for you, pulling in new customers. It will also provide current and future customers with a sense of the pub concept, an aesthetically attractive presentation that will encourage them to want to come visit, and all the information they need about what's on the menu, when the pub is open, and how to make contact.

Point 2): Brand Image and Customers

This is two points rolled into one: if you know who you are trying to reach, you will craft your brand image accordingly. In other words, who are your customers?

Potential investors are going to care about brand image because they need to know that the idea you have in mind for your pub is one that is likely to be greeted with enthusiasm by a target market. 

So, if you want a hipster pub serving the latest microbrews and vegan and organic cuisine, make sure that's actually appealing to your target market.

On that note, if you're thinking that you'll be safe because you're opening your hipster pub in Portland, Oregon, or the next Portland, Oregon, think about what will differentiate your pub from all the other pubs doing the exact same basic thing.

Your potential customers can go anywhere to get a beer or two and a sandwich. What will your pub have that will encourage them to choose you and keep coming back?

Point 3): Live Music

Live music is a time-tested way to bring people through the door. Of course, the first point here is that the live music needs to be a good fit for your brand image, as per the above: is your pub going to be the kind of pub that has not only the physical space but also the overall brand image that makes it a good fit for hosting live music?

Once you've decided to do live music nights, think very carefully about what kinds of musical acts you want to recruit. Younger crowds might like rock or hip-hop, but will either or both of those be a good fit for the atmosphere of your pub? Maybe bluegrass, folk, or country would be a better fit - or alternative, or psychill, whatever might plausibly appeal to your crowd.

Point 4): Game Nights

This is an easy one: host game nights, like bingo or trivia. Any bar or pub can have a board of darts and billiards - which, to be clear, are also a very good idea - but if you take the extra time and trouble to host bingo or trivia, you're likely to bring in more people.

Try scheduling these game nights during the week, when business is usually lighter than on the weekend. This has the potential to create a win-win scenario: increase traffic during the week without cutting into the experience of patrons who simply want a drink and dinner on the weekend and might resent a game night as a disruption.

Point 5): Dancing & Events

If your pub has sufficient room and a brand image that is compatible, consider hosting dances. You don't have to have dancing every night, but maybe on the weekend - maybe when you have live music.

Dancing brings people together, and is attractive both to couples and to singles for the romantic aspect. If you plan it right, dancing could be a tremendous game-changer for your pub.

There are plenty of other options as well. If dancing isn't the best fit, perhaps karaoke would be. You might also try charity events, with raffles and prizes. Whatever events you choose, look for brand-appropriate ways to bring people together.

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