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The AI Eye: JPMorgan (NYSE: $JPM) Announces 5-Year Deal with AI Marketing Firm Persado and Oracle (NYSE: $ORCL) Named Leader in Enterprise BI Platforms


Point Roberts, WA and Vancouver, BC - July 31, 2019 ( Newswire) (, a global investor news source covering Artificial Intelligence (AI) brings you today's edition of The AI Eye - watching stock news, deal tracker and advancements in artificial intelligence.

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The #AI Eye: JPMorgan (NYSE: $JPM) Announces 5-Year Deal with AI Marketing Firm Persado and Oracle (NYSE: $ORCL) Named Leader in Enterprise BI Platforms

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Today's Column - The AI Eye- Watching stock news, deal tracker and advancements in artificial intelligence

Stocks discussed: (NYSE:JPM) (NYSE:ORCL)

JPMorgan Chase & Co. (NYSE:JPM) has announced a five-year deal with AI marketing platform Persado. Persado uses AI, data science, computational linguistics and machine learning to improve brand engagement and revenue performance. Kristin Lemkau, CMO of JPMorgan Chase, explained:

"Machine learning is the path to more humanity in marketing. Persado's technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn't have. And they worked. We think this is just the beginning. We hope to use Persado not just in marketing, but in our internal communications to make things more relevant to employees, as well as in our customer service prompts."

Oracle Corporation (NYSE:ORCL) has been named a leader in The Forrester Wave: Enterprise BI Platforms, Q3 2019 report for its Oracle Analytics Cloud. The Oracle Analytics Cloud leverages Augmented Analytics, which is "based on machine learning (ML) and artificial intelligence (AI)" and "guides the analyst and information consumer to enrich data, dig deeper, uncover insights, converse with data using natural language processing". T. K. Anand, senior vice president of AI, Data Analytics and Cloud, Oracle, said:

"We are honored to be recognized as a leader in Forrester's prestigious Wave, which we view as strong validation of Oracle Analytics' strategy and innovation. We believe this report is further evidence of Oracle's ability to deliver modern analytics for enterprises today and provide leadership as the market continues to evolve."

Global AI in Retail to Grow $14.05 Billion USD from 2019-2023

New research from Technavio finds that the global artificial intelligence in retail market will grow $14.05 billion USD from 2019 to 2023 with a compound annual growth rate (CAGR) of 35 percent in that forecast period. An excerpt from the report summary outlines some trends observed in the market:

E-commerce providers and retailers are integrating AI with various applications such as planning and procurement, inventory management and sales forecasting, production, supply management, in-store operations, and marketing. AI-enabled smart solutions that the e-commerce industry is deploying are chatbots, advanced visual search engines, and personalized recommendations, which are improving the shopping experience of customers. As a result, sales are increasing, and customer satisfaction is improving. Therefore, large and small e-commerce brands are deploying AI in some form or the other. The increased applications of AI in e-commerce is one of the key artificial intelligence in retail market trends. The trend will contribute to the retail AI market growth during the forecast period.

Sam Mowers,

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