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GDPR Compliance and Bulk Mailing

 

August 14, 2018 (Investorideas.com Newswire) If you have a service or a product that you want to market, bulk mail has proven to be an effective means of marketing. It can be highly targeted and if done correctly, less costly than other modes of marketing. Let's face it; we tend to read bulk mail more than bulk e-mail, which is frequently categorized as "spam." This post offers a basic outline of posting bulk mail through the UK Postal Service.


Set up Your Mailing List

Building a mailing list can be either time-consuming and inexpensive, or easy and pricey. With a mailing list provider, you can create your mailing list depending on annual income, location, business category or any other variable. Obviously, this comes at a price.

You can also pull together a list yourself by researching online. This approach, though, is much more laborious. If you're already a well-known business, you might already have your mailing list you want to use.

To be eligible for bulk mail discounts, you must have no less than two hundred domestic mail pieces, traced and sorted, and all pieces must weigh the same.

Request for a Bulk Mailing Permit

For postage discounts, you must have a bulk mailing Postal Permit issued by the Post Office. There is usually a fee of roughly $175 for the Postal Permit, and there are pages of instructions for using it correctly. The permit number is imprinted directly above and to the right of the address. This printed permit number is known as an "Indicia."

If you post large numbers of direct marketing, then the odds are you make the most of bulk mailing (or had better). A bulk-mailing permit lets you use a franking machine and helps you save a considerable amount of money in the process. Since you're doing some of the post office's work (like sorting out the mail), you'll get discounts.

The need for inexpensive business mail handling and the increased savings involved means franking is developing into a far more desirable mailing option for businesses in the UK. A franking machine or postage meter is a piece of equipment that prints postage stamps along with company logos on postcards and envelops.

If you're managing a business and there are countless business letters to be sent every day, then this device is ideal for your business. It has proven to be a quick and inexpensive way of dealing with bulk mail.

If you're on the hunt for a new franking machine for your business, you should prepare to be confronted with a surplus of almost identical options. Ensuring that you're making the right decision requires you to be thorough. Franking Machine Compare aids in the comparison of prices from the four top suppliers including Neopost, Mailcoms, FP Mailing, Pitney Bowes and more.

Top 7 Questions About Bulk Mailing

The concept behind bulk mailing is clear-cut, but some questions often come up when it comes to this form of marketing. Here is a look at the top seven questions about Bulk Mailing.

Why should my business invest in direct mailing?

Well, bulk mailing is still the best way to get a specific offer to a specific target.

Who should we send our mailing to?

You maybe keep a customer database or mailing list. Invest in reaching your target customers and making sure your mailing list is updated.

How costly is it?

No one wants to squander money. Cautiously assess your budget and revise details like postage and printing costs.

How big can we go?

The bigger, the better - bulk mailing services will give you a better price on postage the bigger your bulk mailing is.

How frequent should we send out a bulk mailing campaign?

Try to do consistent and frequent mailings. Keep in mind that, out of sight is out of mind when it comes to business marketing.

Don't people just get infuriated and toss unsolicited direct mailers?

Yes, this can transpire. Include a small promotional item that adds value to the mailing to make sure your mail doesn't get canned.

Does Bulk Mailing Work?

It definitely can when it's done correctly. The best way to guarantee the success of your bulk mailing is to hire a service that specializes in direct mailing.

What Does GDPR Compliance Mean For Bulk Mailing Campaigns?

You have most probably heard a lot about the General Data Protection Regulation (GDPR) by now. Many unapprised startups are wondering what it could mean for the future of their bulk mailing campaigns. In fact, some startups are anxiously getting ready for the regulation as we speak to make sure their marketing activities and client database adapt to the new data laws.

What Does GDPR Mean, Exactly?

First, let's take a look at what GDPR means, it stands for General Data Protection Regulations and came into play on 25th May 2018. It's a law introduced to unify and strengthen data protection for all folks within the European Union. Basically, GDPR changes how companies conduct business and corrects how they administrate, protect and manage data.

How Does GDPR Affect Bulk Mailing Campaigns?

The GDPR is challenging data collection techniques and data usage. Customers now have the right to control their data. The law demands that all mail has to be in the 'genuine interest' of the company and customer. This means you can continue sending bulk mail campaigns. It's not a must to get people's permission to send them mail except if they have asked to be cut off from marketing communications.

With the new law, you still have to make it easy for consumers to opt out of mailing lists and marketing. You also must be honest about how you intend to use their data in mail fulfillment and also comply with GDPR.

By using bulk mail and managing your mailings so they will be delivered to your prospects when response rates are very high, you will obtain higher response rates and reduced costs per lead on your mailings.

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