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#Kiplinger's Reveals Best Online #Brokers of 2018 - TD Ameritrade Ranks #1 with Charles Schwab Taking Second Place


Washington, D.C. - August 30, 2018 ( Newswire) As the world of online brokers continues to evolve, it has become increasingly difficult for firms to stand apart from one another. Kiplinger's Personal Finance today revealed its rankings of the Best Online Brokers of 2018, and the top firms finished in nearly a dead heat.

To help readers choose the best broker, the magazine surveyed eight firms: Ally Invest, Charles Schwab, E*Trade, Fidelity, Firstrade, Merrill Edge, TD Ameritrade and WellsTrade. Each broker's overall score depends on the weight assigned to each of the seven categories: commissions and fees, 10%; investment choices, 20%; mobile app, 20%; user experience, 15%; and tools, research and advisory services, roughly 12% each.

"At first glance the differences among the online brokers are hard to see -- their fees and commissions are low, their online tools are plentiful, they provide generous access to low-cost investments, and their websites and mobile apps are crammed with research reports, charts and videos," said Mark Solheim, editor, Kiplinger's. "We took a closer look and found that each firm has its own strength depending on what investors are looking for."

While TD Ameritrade ranked the best overall, Kiplinger's also ranked the online brokers in each investment category.

Here's how the eight brokers were ranked by Kiplinger's:

Kiplinger's also picked the best broker for specific types of brokerage customers:

Best for Exchange-Traded Fund Investors


Best for Mutual Fund Investors



TD Ameritrade

Best for Bond Investors



Best for Robo Adviser Services

Schwab's Intelligent Portfolios

Best for Active Traders with High Balances

Merrill Edge

Best for Students of Investing


TD Ameritrade

In-depth explanations of the results in each category, as well as the winning brokers for several different kinds of investors, are now available online at and will be available in print in the October 2018 issue of the magazine, on newsstands September 11. Kiplinger also compiled a list of lesser-known online brokerage perks.

For additional information or to schedule an interview, contact Kailey McGarvey at 646-695-7046 or

About Kiplinger

For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continuously published newsletter in the United States. In 1947, Kiplinger created the nation's first personal finance magazine. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook or and follow Kiplinger on Twitter, LinkedIn and Tumblr.


Kailey McGarvey

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