How to Create a Great Advertisement For Renting a Property
March 23, 2018 (Investorideas.com Newswire) As a landlord looking to rent a property, you'll be competing with hundreds of rental properties simultaneously. This makes attracting prospective tenants a difficult proposition. How do you stand out from the rest? In a competitive environment, it's important to create a rental advertisement that gets the attention of viewers. There is reason to believe people will spend only three seconds looking at your listing. This means it needs to be eye-catching, utilizing a design that encourages people to look further.
When creating an effective advertisement for your property, there are three key elements to incorporate:
- A Catchy Headline
- A Short Description
These will help attract eyeballs, making your listing competitive, though this is merely scratching the surface in terms of what's required. This article will delve a bit deeper and outline some top tips for creating a great advertisement for renting your property. Advertisements are a vital part of any marketing campaign, serving as the first line of communication with potential customers. You don't have to be a literary genius to convert leads into tenants.
A great starting point for a rental advertisement is including your property's location. The more creative you are when identifying the area, the more likely you'll pull in prospective tenants. Remember not to be dishonest, while still focusing on the positive aspects of the location.
Include Good Photographs of Your Property
The first thing a prospective tenant does when looking for a property is browse the photographs available. This underlines the importance of including appealing photos on your advertisement, captured at the best angle. Focus on high-quality images taken with a good camera. Tenants will use your photographs to visualize the size of the property, so never underestimate the value of a good photo. They paint pictures in ways words can't and can be used to promote the best features of your property. Whether that's a doorway, decked patio, or a captivating view, including a photograph will increase your chance of finding a tenant.
List Key Features
You'll want to sell your property as best possible by covering tenant's wishlists. Promote anything that makes your property unique, which will help it stand out from the others. Understand which attributes best appeal to your target market, including parking, an impressive garden, or it being a walking distance from a certain amenity. Remember to only mention selling features, in as few words as possible to maintain the viewer's attention. Clarity is a key consideration, alongside separating your points effectively.
What Information Should You Include?
Focus on delivering the right marketing message to your customers. This should include factual information like if the property has central heating, how many rooms it has, and if it has a garden. By addressing these questions, you can help tenants establish whether the property suits their needs. Your main objective is to embellish details to differentiate from the competition. This can be achieved with as few words as possible. Your description should be an accurate portrayal of the state of your property, utilizing reassuring words like "new." Terms like "newly decorated" will attract people too.
How Many Words?
Less words means lower advertising costs, but there are many opportunities to advertise rental property for free. Regardless of how much you have to pay, the more concise your description is, the more appealing it will seem. You can probably get your message across in 25 to 35 words.
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