Join our smart investors - Get the best stock directories in  blockchain, cannabis, crypto, AI, IoT, cleantech. Daily podcasts in cannabis and crpto. Just $99  a year

#Edibles Growth Exploding, Attracting the Curious and Bringing Customers Back To #Cannabis

41% reported using more edibles post-legalization; Two-thirds of customers cite flavor as key to purchase decision


Chicago - July 23, 2018 ( Newswire) A ground-breaking study on edible and infused cannabis reveals the key drivers in customer purchase decisions for this fast-growing category, with product form - such as gummies, brownies, chocolates or cookies - and the need for high-touch service from dispensary associates as critical to their final decision.

The study, published by cannabis customer experts High Yield Insights, reports that 41 percent of respondents increased edible consumption after cannabis legalization, and it finds parallels between the edibles customer journey and that of shoppers in food and beverage generally: after deciding on a particular form, customers look to flavor and price to determine their purchase. Two-thirds (67%) of edible customers report basing purchase decisions on flavor and price point, in contrast to other cannabis categories in which price plays an overwhelmingly important role.

The unique nature of the edibles customer explains some of what makes the category different: those consumers who prefer edibles are more likely to be lighter users (using one time or less per month), newer to using (less than 5 years), female, college-educated and high-income earners. Further, while many users may have first encountered edibles during recreational usage occasions, today's edible consumer is just as likely to self-identify as a medical user, underscoring the universal appeal for this cannabis form.

"To anticipate the cannabis market's direction, companies need to understand the customer's mindset and purchase journey. We're finding many customers are receptive yet ill-informed or hesitant due to unsatisfactory first experiences," said Mike Luce, cofounder of High Yield Insights. "Customer journeys may be well worn paths in traditional consumer packaged goods but are relatively new in cannabis. By understanding how consumers make decisions, manufacturers are better able to identify ways to improve the purchase experience and, ideally, enhance their product lines."

The Consumers & Edibles report delivers intelligence on consumer and product trends based on exclusive data gathered from edibles consumers. By limiting results only to current users in legal states, the findings best represent the mindset of today's edibles consumer. In addition to preferences on products, flavors, and forms, High Yield Insights uncovered valuable insights on the unique demographics of the edibles consumer, enabling companies to target specific customer segments such as light users who are more likely to be older (65+), female, and college educated.

High Yield Insights will explore additional cannabis product categories in upcoming reports on Vaping & Smoking and Topicals to be published later in 2018.

For more information, visit

About High Yield Insights

High Yield Insights is a Chicago-based market research firm fostering constructive discussions in the cannabis market that produce well-grounded strategic decisions. From consumer behavior and product design to market viability, High Yield Insights provides customers with actionable intelligence and strategic recommendations. Founded by leading executives with 30+ years of combined experience working with consumer brands, pharmaceuticals, retail, and financial services, the firm is the first of its kind to focus on micro-level consumer behaviors and preferences.

Media Contact:

Natalie Bauer Luce
Bauer Luce & Associates, Ltd.

Marijuana / Hemp Stocks

Marijuana / Hemp Stocks

Like Marijuana / Hemp Stocks? View our Marijuana / Hemp Stocks Directory

Join our Group on Linkedin - Marijuana / Hemp Stocks - News and Trends in Green Investing

Global Cannabis Investing - features Investor Ideas Cannabis news

Get News Alerts on Marijuana Stocks

More Info: Newswire

This news is published on the Newswire - a global digital news source for investors and business leaders

Disclaimer/Disclosure: is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: Learn more about publishing your news release on the newswire

Additional info regarding BC Residents and global Investors: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: Global investors must adhere to regulations of each country.

Please read privacy policy: