Join our smart investors - Get the best stock directories in  blockchain, cannabis, crypto, AI, IoT, cleantech. Daily podcasts in cannabis and crpto. Just $99  a year

ZenCash Unveils New Brand Horizen to Reflect Rapidly-Growing Privacy-Focused Blockchain Platform

Expansion of brand embodies community perspectives and refined strategic vision

 

New York, NY - August 22, 2018 (Investorideas.com Newswire) ZenCash, the privacy-focused blockchain platform for borderless, decentralized communications and transactions, has announced a comprehensive brand expansion to reflect the significant technical, commercial, and community developments the project has achieved since launching in May 2017. The brand expansion, developed with insights from community members, involves ZenCash changing its name to Horizen, a refreshed logo and visual imagery, and an elevated focus for its product offerings to include an on-chain treasury voting system, and side chains with smart contracting capability. The platform's cryptocurrency Zen will remain under ticker symbol ZEN.

Horizen President and Co-founder Robert Viglione said: "The ZenCash project has greatly evolved since its inception more than a year ago, and it's now time to expand our brand to more accurately reflect our mission to promote the fundamental human right of privacy worldwide. What initially launched as a privacy-focused cryptocurrency has transformed into a much broader and deeply capable platform that will host a variety of privacy-focused applications, including secure messaging and publishing. The Horizen brand completely embodies our technically-innovative mission and the sentiments of our community - we are a visionary privacy platform in which people can believe and to which they can belong."

The brand expansion will enable real-life uses beyond peer-to-peer transactions using the ZEN cryptocurrency, such as censorship-resistant publishing, the ability to build privacy-based applications, and the ability to generate basic income through ownership of their personal data. In addition, the Horizen platform will feature a treasury voting system designed to let community members vote on issues such as resource allocation for work proposals. In collaboration with established partners, Horizen plans to research and develop a ZenVault wallet, blockDAG protocols for significantly increased scalability, and ASIC mining resistance.

Horizen Executive Advisor and Co-founder Rolf Versluis said: "Our large and engaged community is one of our greatest strengths. I'm very happy that the development of the Horizen brand included feedback from many people that have been with us since the beginning, as well as more who have joined us along the way. Our enterprise has a track record of delivering success, and Horizen encompasses our ability and desire to continue that growth in many ways. As we to pioneer innovation with our community and technical partners IOHK and Infopulse, our expanded brand encompasses our unlimited capability to deliver new product offerings, improve our platform for partners to build even more profitable applications, and enable personal freedom and liberty using technological privacy."

The Horizen brand expansion was supported by BrandTuitive, a New York City branding and marketing firm with a client roster including national and global brands such as Nespresso and Episcopal Relief & Development. In its work for Horizen, BrandTuitive conducted extensive research with the community including miners, node operators, investors and employees. This work led to the new positioning, name, messaging and visual identity for the project. The qualitative research was reflected in the new name, Horizen, which reinforces the project's forward-thinking and visionary mission to promote responsible privacy in every aspect of its users' lives.

The Horizen roadmap detailing current research and development plans can be found here.

Horizen President and Co-founder Robert Viglione is available for interview.

About Horizen:

Horizen is a technology platform that provides everyone with privacy and complete control of their digital footprint. Launched in May 2017, the leading-edge platform enables real-life uses beyond the ZEN currency, including the ability to privately chat with others and eventually to enable users to publish information and go anywhere on the web, with complete privacy. Horizen is working toward the day when anyone will be able to build privacy-based applications on the Horizen Platform and generate income from them. This will allow Horizen to bring thousands of real-life services that offer people the freedom and everyday utility unlike anything ever available to them before. For more information, visit horizen.global.


Investorideas.com features content for Bitcoin, Blockchain and Digital Currency Stocks and ICO's at Cryptocurrencyinvestorideas.com, Blockchaininvestorideas.com and Investorideas.com

View our growing Bitcoin, Blockchain and Digital Currency Stocks Directory

http://www.investorideas.com/Bitcoin-Cryptocurrency/Stocks_List.asp

Join our LinkedIn Group Blockchain and Digital Currency Stocks and ICO's Latest News and Commentary https://www.linkedin.com/groups/13560073

Check out our crypto blog on blogger.com

https://cryptoandblockchainideas.blogspot.com/

Recently added Bitcoinandblockchainstocks.com at http://www.bitcoinandblockchainstocks.com/


More Info:

Investorideas.com Newswire

This news is published on the Investorideas.com Newswire - a global digital news source for investors and business leaders


Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release on the Investorideas.com newswire https://www.investorideas.com/News-Upload/

Additional info regarding BC Residents and global Investors: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: https://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.

Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp