Incent Loyalty to debut #crypto rewards Marketplace at CeBIT 2018

SYDNEY, Australia - May 18, 2018 (Investorideas.com Newswire) Incent Loyalty, a blockchain rewards system and Australia's first cryptocurrency product to hit mainstream consumers, will unveil its flagship Marketplace application at CeBIT Australia 2018. The team will demonstrate their software to the 15,000 professionals and 300 companies that will attend APAC's largest B2B technology event in Darling Harbour this week.

'We're really excited to show off the Marketplace and get it in the hands of our peers and consumers,' explains CEO Rob Wilson, who started the company back in 2016. 'Businesses are fighting to keep customers coming back, but mainstream reward schemes give little value to consumers. We believe Incent offers so much more.'

Crypto Rewards

Incent's solution leverages the blockchain - the technology that underpins digital currency like bitcoin. Instead of merchants issuing points as IOUs to customers, they instead use a percentage of every purchase to buy Incent from the open market. 'Customers can do whatever they want with it - spend it with supporting merchants, save it, exchange it for dollars, send it to their friends and family,' continues Wilson. 'Businesses have known and fixed costs, and customers gain a reward that has a transparent value. We anticipate that this will not only revolutionise the loyalty sector, but provide a new and powerful way for consumers to save for the future as they go about their day-to-day shopping.'

After launching a toolbar in January that distributes cryptocurrency to users as they browse the web, the Marketplace will now enable users to shop with over 290 retailers, rewarding them instantly with Incent tokens after checkout. 'The next step is direct merchant integration with local retailers,' says Wilson. 'Later this year we'll be looking to partner with leading Australian brands. We're already seeing a lot of interest in our approach.'

To celebrate the unveiling of the Marketplace, Incent will be holding a competition at CeBIT Australia offering a prize of $5,000 in INCNT.

Interviews with Incent CEO Rob Wilson are available upon request.

For more information, please email Liz Alexander at liz@incentloyalty.com, visit stand J23 at the event, or check out the Marketplace Beta at https://beta.incentloyalty.com/.

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