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ALAX, the #blockchain-based app platform allowing access to unbanked consumers, begins Token Generation Event

ALAX due to sign deals with manufacturers to have app preinstalled on tens of millions of smartphones


Geneva, Switzerland - April 17, 2018 ( Newswire) Blockchain-based platform ALAX, which allows unbanked customers to access games, today starts its Token Generation Event.

The mobile gaming platform, which utilizes blockchain to bring better distribution, easier payments and integrated user rewards, is due to sign deals in the coming deals with major players in the the booming mobile markets of Asia, Africa and the Middle East. The deal will essentially see ALAX preinstalled on millions of smartphones, allowing the people in the developing world who don't have access to a bank to be able to download and play games.

ALAX's Token Generation Event (TGE) will see it generate ALX tokens which can be used in the ALAX store. They will be offered to end users via an internal exchange or using an existing reseller network of brick and mortar stores and mobile operators.

The event will take place in two rounds and will last six days, finishing on April 23rd. There will be a total of 1,000,000,000 tokens, with 30% initially available in the TGE. 15% of the proceeds from the TGE will be used as the legal contingency fund, while 10% on partnerships and integrations and 35% marketing, user acquisition, community outeach. Another 40% will be used for platform development.

Matej Michalko, co-founder of ALAX and CEO of the blockchain content distribution platform DECENT, said: "It is incredibly exciting to start this ICO as it is the start of a revolution. With millions of potential gamers able to access smartphones and 3G or 4G technology but not banks, it is only right that they have the chance to access entertainment like everyone else. The blockchain technology utilized on the ALAX platform allows this.

"The mobile game marketplace should be for everyone, not just those who are fortunate enough to have a bank account. We're happy to be able to say we're changing this."

Mobile gamers have traditionally had to use a costly and inefficient system to buy games – using PayPal, credit cards or SMS. The ALAX platform changes this by allowing smartphone users to buy tokens through the existing Dragonfly retailer network only to then use them to purchase games and apps direct from the developer. With all transactions recorded in the blockchain, developers are able to know exactly how well their games are doing and get a fair deal. This also quickens the transaction and opens gaming and app purchases to customers without access to traditional methods of payment.

About ALAX

ALAX is a Mobile Game Distribution Platform, based on blockchain technology, which is set to transform the gaming industry around the world. It is a joint venture from blockchain technology business DECENT and app and game distribution platform Dragonfly, and aims to provide a platform for content creators and gamers alike, including 'unbanked' consumers worldwide. The ALAX partnerships means DECENT's proprietary blockchain technology will be immediately rolled out to Dragonfly's 100 million active users.


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