Investor Ideas Podcast Interview with CEO of SponsorsOne Inc. (CSE: $SPO.C); The Democratization of Digital Advertising with SponsorCoin's Smart Contract #Cryptocurrency
Point Roberts, WA and Delta, BC - January 23, 2018 (Investorideas.com Newswire) Investorideas.com, a leader in Blockchain content with its Bitcoin and blockchain portals Bitcoinandblockchainstocks.com, Cryptocurrencyinvestorideas.com and Blockchaininvestorideas.com release an exclusive podcast interview with the CEO of SponsorsOne Inc. (CSE: SPO) ( SPO.CN).
SponsorsOne Inc. (CSE: SPO) (SPO.CN) democratizes marketing by incentivizing users to engage with brands they love, according to company founder and CEO Myles Bartholomew.
"Among the hundreds of millions of social media users, actually more like billions, we construct highly authentic and passionate communities for each of our brands," he said. "This acts as a democratization in the market, taking out of the hands of the few ad agencies and giving it to millions of users that do the marketing every day all day long. So now the users get paid rather than the agencies."
Hear the podcast: http://www.investorideas.com/Audio/Podcasts/012218-SponsorsOne.mp3
Investor Ideas Talks to CEO of SponsorsOne Inc. (CSE: $SPO.C) about SponsorCoin Cryptocurrency
Bartholomew explained how the company's smart contract based cryptocurrency, the SponsorCoin, reflected user activity in its pricing.
"This happens across all social media outlets, and when the user authentically engages with the brand in conversation, we score the nature of the engagement and pay the user with our coin SponsorCoin," he said. "We look at the most profitable types of engagement for each brand and determine which users are going to have the most value towards that brand. In turn this dynamically prices the SponsorCoin when consumers go and purchase goods from that brand, each user's SponsorCoin will be priced differently by the brand depending on their perceived social media capital."
Part of the SponsorsOne technology involves AI, which Bartholomew said is used "dynamically to price the currency at the time of transaction between the brand and the consumer."
"Our AI is used to determine those factors and give a variable to the coin value," he said.
Bartholomew said SponsorOne's strategy is to empower all users to make smaller brands more competitive, and that they take more modest cuts to brand revenue than traditional channels.
"Our plan is to basically turn everybody into an influencer, no matter how small or big you are. It levels the playing field between small brands using our SponsorCloud platform, and the big brands using traditional advertising channels," he said. "At SponsorsOne we take 20 percent of the revenue versus 75 percent that other distribution channels take."
Bartholomew likened SponsorsOne desired effect on the market to what cryptocurrencies have done to financial services.
"Like Bitcoin is disrupting financial banking, SponsorCoin is looking to disrupt big brands and the grip they have on all the media channels," he said.
Interview by Samuel Mowers, Investorideas.com
SponsorsOne Inc. (CSE: SPO)
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