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SerenityShares Introduces "20 Themes to Invest in a Better Future"


WASHINGTON DC - November 15, 2017 ( Newswire) SerenityShares, a Registered Investment Advisor that designs strategies to simplify and democratize impact investing, today released its "20 Themes to Invest in a Better Future." The educational infographic provides investors with a simple visual to understand the societal and environmental challenges being addressed by impact investing.

The infographic is part of the recent expansion of the SerenityShares website and highlights a variety of impact investing themes-from environment and climate monitoring, to eldercare and energy efficiency. The themes represent ways that investors can align their investments in public equities with the United Nations Sustainable Development Goals (SDGs), a set of ambitious targets to tackle climate change and social inequality by 2030.

"The UN goals have generated a lot of investment discussion, but little investment action," said SerenityShares CEO, Scott Sacknoff. "We believe the SerenityShares 20 can provide a road map for sustainable and impact investing that both support the UN goals and seek to drive superior portfolio performance."

After extensive research, Washington, DC-based SerenityShares developed a strategy that breaks the U.N. SDGs into 20 investable challenges that focus on solutions. The methodology, highlighted in the SerenityShares "Impact Investing in Public Markets" white paper, identifies companies whose products and services target societal and environmental challenges. What emerged formed the basis for a core US-equity portfolio and includes a diversified group of 100+ firms from First Solar (FSLR) and Aqua America (WTR) to Cree (CREE) and Ecolab (ECL).

"Democratizing impact investing opens the door to investors that are yearning to both seek an investment return and have a positive impact on society and the planet," said SerenityShares President, Kathy Neumann. "The 20 Themes and our white papers are a useful source of information as people educate themselves on the potential for turning the public market into a force for empowering investors."

The updated SerenityShares website also contains two additional whitepapers that define seven types of socially responsible investments and compare the ESG and impact investing philosophies.

About SerenityShares

SerenityShares™ is a Registered Investment Advisor that believes it is possible to achieve a market return or better while investing in a manner consistent with your values. Our proprietary, rules-based (passive) methodology, identifies companies whose products and services target 20 societal and environmental challenges and forms the basis for a sector-diversified, core US-equity portfolio. As an ETF sponsor, SerenityShares seeks to democratize public equity impact investing and offers portfolios that solve problems and meet the needs of investors.

Media contacts

Scott Sacknoff, 202-349-3917,


Identified companies do not represent all securities held in the SSI Index and may change at any time. It should not be assumed that any holding was or will be profitable. Nothing in this document should be considered a recommendation to purchase or sell any particular security.

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Companies Mentioned: $FSLR, $WTR, $CREE, $ECL investing ideas in renewable energy stocks

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