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Cultural Diversity In The Cannabis Industry

Opportunities for Entrepreneurs and Investors


March 13, 2017 ( Newswire) Viridian Capital Advisors, LLC, a New York City-based financial and strategic advisory firm dedicated to the cannabis industry, is pleased to announce the "Women in Cannabis" panel for our upcoming session of the Viridian Cannabis Investment Series on March 31, 2017 at the John Jay College of Criminal Justice in New York City.

Entitled “Cultural Diversity in the Cannabis Industry”, this private event will explore opportunities to bring cultural diversity into the cannabis industry by educating and inspiring a more diverse group of professionals to get involved. Cannabis legalization is continuing throughout the U.S. and the world, spearheading the growth of a multi-billion-dollar market. Yet, the industry in general lacks cultural diversity among its entrepreneurs, investors and workforce.

Viridian’s Cultural Diversity in Cannabis event will present industry-leading companies, executives, investors, and thought leaders from a variety of cultural backgrounds who will discuss why and how they entered the cannabis industry. Presentations and panel discussions will be followed by networking sessions so that all participants will have the opportunity to meet and engage.

Women in Cannabis

According to a recent article in High Times, “Women fill 36 percent of executive positions in U.S. cannabis companies that grow, test, sell, and market pot products in this booming business, which is among the fastest growing in the country.” Now more than ever, women are making strides to lead this industry. From business leaders to decision makers, advocates, and mothers, women are creating their own lane to be seen and heard.

Many of these women are career changers from corporate to educators to serial entrepreneurs. Successful women who used their skill sets that helped them lead businesses or climb corporate ladders are quickly rising to the top in the cannabis industry. Our Women in Cannabis panel will highlight the successes of some of the women in the cannabis industry as our panelists share their stories of transitioning, fighting stigmas, and leading organizations and businesses.

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Our "Women in Cannabis" panelists are:


Gia Morón, Public Relations Director for Women GROW, the largest women's organization in the cannabis industry committed to cultivating women leaders within the cannabis industry.

Larisa Bolivar, Executive Director of the Cannabis Consumers Coalition, an organization devoted exclusively to advocating for individual rights of medical and recreational cannabis consumers.

Kristin Jordan, Executive Director of the Cannabis Cultural Association, a nonprofit organization which promotes economic opportunities in the cannabis industry and social justice reform for people of color.

Dasheeda Dawson, President of MaryJane Marketing, a digital-focused strategic marketing and brand management firm supporting cannabis and hemp companies.

Bonita "Bo" Money, Founder of Women Abuv Ground, an organization dedicated to introducing the cannabis business to women of color, and Creator of That Glass Jar™, a cannabis-infused topical.

April Walker, CEO of Walker Wear, a heritage lifestyle fashion brand and trailblazer of the street-wear category.

Register Today

Viridian Capital Advisors Press Contact

Qualified members of the media are invited to register as press for this session of the Viridian Cannabis Investment Series. To request a press badge, contact Harrison Phillips at (212) 209-3086 or

Event Information

For more information on this session of the Viridian Cannabis Investment Series, please visit our Eventbrite site or event webpage.

About Viridian Capital Advisors, LLC

Viridian Capital Advisors ( is a financial and strategic advisory firm dedicated to the cannabis market. We are a data- and market intelligence-driven firm that provides investment banking, M&A, corporate development, and investor relations services to emerging growth companies and qualified investors in the cannabis sector. Our banking practice, through broker-dealer Pickwick Capital Partners, LLC, Member FINRA/SIPC, provides capital and M&A to fund the growth of our clients, while our advisory practice helps to position and build their businesses. Our team’s decades of high level operating and transactional experience on Wall Street in a variety of emerging sectors, allows Viridian to provide comprehensive strategic and financial solutions that assist cannabis enterprises in realizing their full potential.

*NOTE: No securities will be offered during the conference.

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