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Investor Ideas Talks to IT Asset Partners (ITAP) CEO Eric Lundgren about Hybrid Recycling


Point Roberts, WA and Delta, BC - May 17, 2017 ( Newswire), a global news source covering leading sectors including renewable energy and cleantech interviews Eric Lundgren, known for innovating and leading a movement towards Hybrid Recycling.

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Interview by Samuel Mowers, freelance writer for

IT Asset Partners (ITAP) CEO Eric Lundgren is spreading the idea of hybrid recycling by breaking world records.

Hybrid recycling is a process by which working parts of broken electronics are reused to make something new and useful. This saves natural resources by reducing the need for raw material production. Lundgren said that this method has been practiced in China for several years, but differs from what is common recycling procedure in the U.S.

"In America we're grinding things down and smelting them for the raw commodity value," he said. "In China they're going after the parts and components that are still working in electronics. They're testing those parts and components and then they're reintegrating them into new electronics."

To promote ITAP and hybrid recycling in general, Lundgren recently broke the world record for electric vehicle range using a self-built car made from 88 percent recycled materials. Lundgren said that public displays like this are the surest way to get people interested in his ideas.

"We wanted to demonstrate what hybrid recycling was, and the best way to do so is to beat world records," he said.

Lundgren called his recycled car "The Phoenix" as a reference to its having been assembled mainly from trash, including a BMW E39 frame from a junkyard. He said they "took laptop batteries, batteries from cable boxes from Time Warner, batteries from EVs such as LG Chem Cell packs" to create the "largest repurposed battery pack that's ever been put in an automobile."

Despite being made from trash, the Phoenix comfortably beat the Tesla Model S P90D, Chevrolet Bolt, and Nissan LEAF in a highway range test from Chatsworth, CA to San Luis Obispo, CA and back on April 1. The Phoenix only stopped after blowing a fuse, having made it 340 miles at 70mph, and still had 32 percent power remaining on the battery.

"It's everything that consumers thought was garbage, and what we wanted to show was that your old garbage could actually beat the newest, best, hottest technology out there," Lundgren said.

Lundgren also explained how hybrid recycling further distinguished ITAP from other recyclers in that it created a financial incentive to work with them.

"The companies that I work with currently, prior to working with ITAP were paying millions of dollars to dispose of their hazardous materials. And today we're paying them millions of dollars to allow us to process these hazardous materials into new electronics," he said. "Hybrid recycling is the first solution that's able to pay consumers and pay companies for their waste. Every other solution prior charged consumers and charged companies. We are highly profitable while paying for the waste."

Apart from stressing the financial benefits of hybrid recycling, Lundgren emphasized its sustainability and reduced impact on the environment.

"The past can power our future, and we don't need to hurt the environment by remanufacturing something that we already have," he said.

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