Join our smart investors - Get the best stock directories in  blockchain, cannabis, crypto, AI, IoT, cleantech. Daily podcasts in cannabis and crpto. Just $99  a year

Smart Toy Revenues to Hit $2.8bn this Year, Driven by Black Friday & Christmas Holiday Sales

Skylanders, Amiibo & LEGO to boost 2015 sales to 136 million units


Hampshire, UK - November 9, 2015 ( stocks newswire) New data from Juniper Research has forecast that Smart Toy sales will reach $2.8 billion in hardware and app content revenues this year, driven by the popularity of the console-connected 'toys to life' segment.

With smart toys from the likes of Activision and Nintendo already enjoying a successful 2015, the upcoming Black Friday weekend as well as the Christmas Season are set to bolster sales.

Toys get Smarter

The new research, Smart Toys: Hardware, Apps & Technologies 2015-2020, found that smart toys which connect to mobile apps and games consoles are emerging as the key market for toy vendors. Bridging the physical-digital divide, and even leveraging the cloud to create interactive 'intelligent' toys, vendors are able to capitalise on the mobile and console ecosystem.

First popularised by the Skylanders franchise, beginning in 2011, the 'toys to life' segment has gone from strength to strength. Indeed, LEGO's entry into this market in September 2015 with its LEGO Dimensions videogame will only serve to heighten the market's success.

Price Sensitivity Plays Major Role

The research found significant regional differences in the likelihood to purchase smart toys.

"Price is one of the biggest hurdles for consumers" noted research author Steffen Sorrell. "The smart toy carries a premium price at the moment, particularly those that connect to mobile devices, although we expect this barrier to lower somewhat by the end of the decade."

Countries such as the US, Japan and the UK are therefore high-interest markets for vendors, owing to their highest on-average annual spend on smart toys per child. According to this metric, Juniper has ranked the top 5 spending countries for 2015:

  1. UK
  2. US
  3. Japan
  4. Canada
  5. Germany

Other key findings

The whitepaper, Smart Toys ~ Do Toys Dream of Digital Lives?, is available to download from the Juniper Research website together with further details of the new research and interactive dataset.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

More Info: Newswire

This news is published on the Newswire - a global digital news source for investors and business leaders

Disclaimer/Disclosure: is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: Learn more about publishing your news release on the newswire

Additional info regarding BC Residents and global Investors: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: Global investors must adhere to regulations of each country.

Please read privacy policy: