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Millennial Consumers Driving Green, Sustainable and Organic Retail Trends: From Fashion to Cosmetics to Food

 

Point Roberts, WA and Delta, BC - July 30, 2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering food, clean-tech and retail stocks releases a sector snapshot reporting on how millennial consumers have been a driving force in both retail and investment trends as they continue to demand sustainability and company ethics.

Whether it's in textiles and clothing or food and wellness products, the recent focus on sustainability and ethical business practices is creating a shift in the market, as many companies adapting to this new environment are seeing rapid growth.

A new report from national nonprofit Green America, The Toxic Textiles Report reviewing 14 major US-based corporations, shows much room for improvement across the sector on transparency, chemical, waste and water management as well as workplace conditions.

"Consumers want sustainable clothing and the market is responding," said Caroline Chen, Green America's Social Justice Campaigns Manager. "But too often, many of the promises we hear from conventional companies are token sustainability initiatives that are band-aids to one small part of the problem, or empty platitudes without a plan to achieve real change. Sustainability shouldn't just be a marketing trend."

Eco Tek 360, Inc., a wholly owned subsidiary of Global Fiber Technologies Inc. (OTCQB: GFTX) has begun its pilot program to "rejuvenate" textile waste.

Eco Tek 360 has made tremendous progress establishing their supply chain and infrastructure that takes them from fiber to final product. With the company's supply chain now established, their pilot plant set up and the internal testing of their proprietary process complete, they are ready to start taking on small commercial projects.

The company's core differentiator is their ability to maintain a fiber's strength and length through their rejuvenation process which allows them to repurpose fibers from each landfill destined item and re-create a high-quality sustainable product that will continue to be repurposed for several years to come. Another benefit when working with cotton products is the ability to reduce carbon and water footprints for corporate clients.

"Each pound of landfill destined cotton waste that we convert into a re-purposed and sustainable product will save an average 500 gallons of water each time it is re-purposed. That means throughout the lifecycle of that original pound of cotton that continues to be rejuvenated, it will help save thousands of gallons of water," stated Paul Serbiak, CEO of Global Fiber Technologies.

Chris Giordano, Global's Co-Chairman and President stated "The amount of water that can be saved is truly awe inspiring. If we were to re-purpose just 50,000 pounds of corporate cotton waste it would help save over 25,000,000 gallons of water compared to what would have been needed to grow and process the 50,000 pounds of cotton."

Global Fiber Technologies' pilot plant has the capacity to produce over 1.6 million pounds of re-purposed product per year, which translates into 800,000,000 gallons of potential water savings from one small facility.

While Eko Tek 360 is looking to remove the waste created from the textile industry, companies like The RealReal Inc. (NASDAQ: REAL) are looking to reuse what is already produced. The RealReal, the world's largest online marketplace for authenticated, consigned luxury goods, announced that it will release its financial results for the second quarter ended June 30, 2019, after the market closes on August 13, 2019. These results have been much anticipated due to the company's quick rise in the market.

The RealReal has managed to capture the growing niche market of those wanting to buy pre-owned (second hand) and real (authentic) luxury goods. In the US in 2018, the second hand apparel market was worth US$24 billion and is forecast to rise to US$64 billion by 2028. The RealReal's CFO, Matt Gustke sees the potential market at ~US$200 billion.

The RealReal has millions of online shoppers and consignors, three retail stores in NYC & LA and 11 Luxury Consignment Offices across the USA.

RealReal is the first reselling start-up of this generation to go public, and state that they are the world's largest online marketplace for 'authenticated' goods. The Company uses proprietary technology and 100 trained authenticators to screen for fakes and to make available a range of high-end authentic luxury goods. Every product is inspected and vetted before it goes up online.

A recent Forbes article discussed this recent trend of "ethical investing" mentioning "Richard Branson and Bill Gates among the growing number of high-profile names investing in businesses that seek to do social good."

The article continued, "Many brands label themselves 'ethical' because of their commitment to initiatives that include supporting human rights, fair labor conditions and sustainability, but there's a gap in the environmental, social and government criteria (ESG) that's used to identify socially responsible companies. At the moment these criteria don't include animal cruelty, exploitation or abuse."

There are even companies like Cruelty Free Investing, a recently launched 501C3 non-profit organization, who are intent on providing information surrounding certain exploitations, currently lists every single publicly-traded corporation on NASDAQ, NYSE and NYSE American (formerly AMEX) in one of two lists on Cruelty Free Investing's website: Companies that do exploit animals, and companies that don't.

The continued influence of millennial consumers and investors doesn't stop at clothing though, as the health and wellness sector, with a specific focus on CBD/hemp products has also seen tremendous growth. AgraFlora Organics International Inc. (CSE: AGRA) (OTC: PUFXF), a growth oriented and diversified international cannabis company, recently provided operational guidance and corporate development updates pertaining to its wholly-owned, vertically integrated cannabinoid-infused cosmetics/topicals subsidiary, Canutra Naturals Ltd.

Canutra manufactures and distributes premium personal care, cosmetics and cannabinoid-infused product lines including a suite of trusted consumer brands such as Whole Hemp Health; a Canadian all-natural, hand-made skin care line, formulated with 100% Canadian organic hemp seed oil. Canutra markets its Whole Hemp Health products by way of brick-and-mortar retail outlets, Amazon Prime, as well as direct to consumer, through an integrated Shopify ecommerce platform.

The Company has continued its pre-existing cannabis/hemp research and development partnership with the Universite de Moncton and is pursuing ongoing collaborations with UM to augment its IP portfolio.

Tony Harris, Chief Executive Officer of Canutra stated: "We are thrilled to formally announce the debut of our premium Whole Hemp Health cosmetics line across the continental United States. Compliant distribution south of the border has long been a pinnacle to Canutra's sustainable sales stratagem. Our recent acquisition by AgraFlora, as well as the subsequent expedited nature of the knowledge transfer process, has allowed us to access diverse economies of scale and robust corporate resources, as made evident by our accelerated entry into the U.S. market. By leveraging Covault's tried and tested e-commerce marketing platform, we intend to pursue hyper growth within the enormous addressable U.S. marketplace. Canutra exclusive partnership with Covault's permits us unbridled access to a proprietary marketing toolset, furnished with unique capabilities, extending far beyond what a traditional e-commerce strategy would provide."

One of the biggest success stories following this new trend and one that has been heavily focused on in the media recently is Beyond Meat, Inc. (NASDAQ: BYND). The company just announced the launch of its latest groundbreaking product Beyond Beef® last month and reported results for the second quarter ended June 29, 2019 on Monday, July 29, 2019 after the market closed.

Beyond Beef is designed to not only look, cook and satisfy like traditional ground beef, but also to be versatile enough to be used in any ground beef recipe including tacos, dumplings, Bolognese, sliders and more. Made with a blend of peas, mung beans and rice proteins, Beyond Beef delivers the meaty taste and texture of the beef, along with marbling intended to melt and tenderize for a satisfying and delicious at-home cooking experience.

"We are thrilled to introduce consumers to our latest product innovation, Beyond Beef," said Ethan Brown, Beyond Meat Founder and CEO. "This plant-based ground meat allows consumers to enjoy all the culinary versatility of ground beef, with the added nutritional and environmental benefits of eating plant-based meat."

Looking at trends moving forward, the millennial influence can no longer be dismissed. With many new and old companies adapting to demands for sustainable and ethical practices, it seems the future for many companies may be decided by more young investors and consumers who continue to push for their vision of a healthier world for not only today but well into the future.

For investors following green and health, wellness and sustainability stocks InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/

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