Digital Advertising Spend to Reach $420 billion, Despite Impact of Ad Blockers
Hampshire, UK - October 23, 2017 (Investorideas.com Newswire) A new report from Juniper Research has found that digital advertising spend will grow by 18% CAGR (Compound Annual Growth Rate) over the next five years, rising from $184 billion in 2017 to $420 billion in 2022. These figures include advertising spend across mobile, desktop, wearables and DOOH (Digital-out-of-Home) signage.
For more insights, download our free whitepaper: Ad Fraud: How AI will Rescue Your Budget.
19% of Online Ad Revenue Lost to Ad Blockers by 2022
Contrary to this trend the new research, Future Digital Advertising – AI, Ad Fraud & Ad Blocking 2017-2022, predicted that the annual growth of online advertising spend will slow to only 4% globally by 2022, owing to the impact of ad blocking adoption across desktop devices and the increasing usage of mobile devices as the primary means for browsing.
According to the research, ad platforms will seek a greater degree of control over the types of ads being blocked through increased involvement in 'Acceptable Ad' initiatives.
Through these initiatives, platforms are beginning to shift focus to encouraging the use of adverts that are not blocked. While revenue loss owing to ad blockers will account for 17% of online advertising spend in 2017, this loss will be mitigated and increase by only 2% over the next five years, reaching 19% by 2022.
75% of all delivered ads to use AI by 2022
The research predicted that nearly 75% of all delivered digital ads will use AI as a means of user targeting in 2022. Data sharing partnerships will enable publishers to increase targeting efficiency, utilising acquired data, such as geolocation, browsing cookies, and cross-device identification, to provide end-users with highly tailored digital ads. Despite objections to perceived invasions of privacy, platforms will continue to seek innovative means of data collection to provide personalised online ads.
Research author Sam Barker noted, "The critical factor for maintaining revenues lies in increasing the quality of experience for browsers. Whereas ad blocking will eliminate intrusive ads, platforms leveraging AI for targeting will deliver more personal and accepted ads."
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
This news is published on the Investorideas.com Newswire - a global digital news source for investors and business leaders
Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: http://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release on the Investorideas.om newswire http://www.investorideas.com/News-Upload/
Additional info regarding BC Residents and global Investors: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.