San Diego, CA - October 27, 2017 (Investorideas.com Newswire) Have you ever used a streaming company and thought your experience should be easier, sound better, and include your friends?
Cirrus Social Media CEO Doug Williams, "Music streaming companies face a quandary. They're burning through capital to acquire customers and pay royalties, but not focusing on the user experience. Plus, they're relying on an industry format change for better sound."
Currently, Williams company is developing two apps, Musicolony and Timbreo, which improve the end user experience and sound without adding to the cost or bandwidth load caused by hi resolution sound files.
Williams maintains hi-res files and streaming services substantially add to the annual costs of listening to on-demand music. So far, many users have opted out of added costs. He notes another cost issue facing hi-res music in some cases, lies in the cost of upgrading equipment to listen to hi res music. Equipment upgrades can add hundreds of dollars to the overall cost of music listening and often rely on more expensive proprietary file formats.
According to the Music Consumer Insight Report, "90% of paid audio streamers use a smart phone for listening" which presents another problem for end users and companies. Both smartphone users and streaming companies face increased bandwidth usage costs because of hi res music large files.
According to Consumer Reports, five 4 minute hi res AIFF songs use a minimum of 1 GB of bandwidth. Williams notes bandwidth costs of delivering high res files also detracts from streaming companies profitability.
Williams sees current problems in the streaming industry as an future opportunity for entrepreneurs who focus on user experience. He says, "If it were simply about the music, we'd end up with streaming companies and 40 million song playlists. Doesn't sound very pleasant, does it?"
Musicolony and the Timbreo sound app are crowdfunding now at Go Fund Me.
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About Cirrus Social Media
Cirrus Social Media is tech startup company based outside San Diego. Founder Doug Williams has a long history in technology sales and marketing, and has led various companies from zero to multi million dollar revenue streams. His decades long experience includes founding, co-founding, and managing the growth of numerous digital media and technology companies. Williams has long worked to create a social music platform dedicated to music.
Cirrus Social Media, Inc.
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