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Baker Launches 'Shop', the Cannabis Industry's First White Labeled E-Commerce Platform, Equipping Dispensaries with Advanced Tools They Can Rely on for Growth

Shop, 'the Shopify for Cannabis,' Provides Dispensaries with Secure, Branded, Conversion-Oriented E-commerce Sites for Pickup and Delivery

 

DENVER, COLO. - April 17, 2017 (Investorideas.com Newswire) Baker - the leading marketing automation platform for marijuana dispensaries and brands - today announced the launch of Shop, the most advanced cannabis-specific e-commerce platform in North America. Shop brings dispensaries and brands the online commerce capabilities that every other industry has come to rely upon. Shop, "the Shopify for Cannabis", provides dispensaries with a secure, branded, conversion-oriented e-commerce platform for pickup, delivery and shipping.

"As cannabis retail joins the 21st century, shoppers expect the same levels of personalization and convenience they've come to expect from all retail stores - and that starts online,"said David Champion, Co-Founder and Chief Product Officer for Baker. "There hasn't been a solution like Shopify, which allows retailers to easily create quality e-commerce sites that allow their customers to browse, confirm availability, and order ahead with confidence. This has forced many of them to settle for e-commerce solutions that aren't tailored to the intricacies of the industry, such as pricing by weight, medical ID verification, POS integration, and state ordering & tax limitations. With Shop, we're changing that. We're optimizing the whole marketplace for both dispensaries and their customers."

Features offered on the Shop platform include:

  • Product Notifications: Message your customers when their favorite products are back in stock
  • Quick Checkout: Get customers to buy faster with our 'Buy Now' button
  • Digital Loyalty: Keep your shoppers coming back with points and rewards
  • Multiple Fulfillment Options: Offer 21st century convenience with in-store pickup delivery, or shipping where state regulations allow
  • Advanced Product Filters: Make finding products easy with filters by category, weight, data and more
  • Compliant Nationwide: Stay compliant without lifting a finger, our team of experts has your back

Shop, which turns any dispensary's website into an e-commerce destination with one line of code, is already showing results. More than 100 retailers, across the country, are live on the platform and are seeing sales increase by as much as $115,000 per month.

Baker, which announced last month that it secured $1.6 million in funding (raising its total capital raised to $3.5 million), works with over 250 dispensaries across Arizona, California, Colorado, Connecticut, Hawaii, Nevada, New Mexico, Massachusetts, Oregon, Washington, and Ontario. The Baker platform leverages these retailers' brands to keep their customers happy and loyal, increasing revenue almost immediately. In addition to Shop, Baker's platform connects dispensary owners with in-store customers through data-driven check-in, loyalty, promotions and personalized messaging programs. Dispensaries that have switched to Baker's online menus have seen as much as a 30 percent sustained boost in sales volume and a full ROI in just six weeks.

For more information about Shop, visit http://trybaker.com/products/shop.

About Baker:

Baker is a Denver-based customer engagement and marketing automation platform for cannabis dispensaries and brands. With their data-driven approach to turn anonymous visitors into repeat customers, Baker's smart products include personalized messaging, loyalty, and online shopping. The industry-leading platform is described as the perfect recipe for a successful dispensary, with results to prove it: on average Baker clients see a 40% boost in average order size, and an ROI in just six weeks. Founded in 2014, the company graduated from notable startup accelerator 500 Startups, and is already powering the cannabis retail experience for more than 250 dispensaries and over 250,000 of their customers. Investors include Michael Lazerow, Base Ventures, XG Ventures, Poseidon Asset Management, Phyto Partners, The founders of Outside Lands, and others.


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