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Pressure Sensitive Label Demand to Exceed $15 Billion in 2021

 

December 5, 2017 (Investorideas.com Newswire) Demand for pressure sensitive adhesive (PSA), or self-adhesive, labels is expected to rise 3.5% per year to $15.1 billion in 2021. Demand for pressure sensitives, which accounted for 76% of total label demand in 2016, will benefit from greater demand for value-added types and smart labels. The almost exclusive use of PSAs in fast growing markets such as the secondary and mailing and shipping segments will also drive growth. These and other trends are presented in Labels Market in the US, 12th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.

While paper-based labels represent the vast majority of demand – 74% of the total in 2016 – plastic pressure sensitive labels are expected to grow more rapidly. Plastic offers numerous advantages including:

  • durability
  • a wide range of customizable resin options
  • aesthetic advantages such as a no-label look

The entire US labels market is forecast to grow 3.4% annually to $19.8 billion in 2021, accelerating from the 2011-2016 pace. Gains will be driven by increased focus on labels as sophisticated marketing and track and trace tools, leading to growth for value-added label types. According to analyst Ellen Kriz, “Ongoing improvements in converting techniques and printing technologies will lower costs and increase penetration of these higher value labels.”


Labels Market in the US, 12th Edition (published 11/2017, 191 pages) is available for $5500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email pr@freedoniagroup.com.

Related studies include:

About The Freedonia Group, a division of MarketResearch.com – The Freedonia Group is a leading international industrial research company publishing more than 100 studies annually. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Other Packaging studies can be purchased at www.freedoniagroup.com, www.marketresearch.com, and www.profound.com.


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