The Power of Celebrity Endorsements: (OTCQB: $LTTGF), (CSE: $LOTO.C), (NASDAQ: $PCLN), (NYSE: $WTW), (NASDAQ: $KHC)
LottoGopher Holdings Inc. (OTCQB:LTTGF) (CSE:LOTO.C) Announces William Shatner Signing on as Spokesperson
Point Roberts, WA - September 13, 2017 (Investorideas.com Newswire) Investorideas.com, a global news source covering leading sectors including gaming, entertainment and food and beverage reports on the power of celebrity endorsements for public companies LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO.), (2LG.F), Priceline.com (NASDAQ: PCLN), Weight Watchers International, Inc. (NYSE: WTW) and Kraft Heinz Co. (NASDAQ: KHC).
Signing any celebrity doesn't guarantee success but associating with the right celebrity can make a brand, impact the stock and also make considerable gains for the celebrity.
Yesterday, LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO.C) (Frankfurt: 2LG) announced that actor, director, author and singer William Shatner, has partnered up to become the spokesperson for the Company.
Shatner is a pop icon and Canadian-born actor best recognized for his roles on Star Trek, Boston Legal and T.J. Hooker. He was born in Montreal in 1931 and began his career as a child performer in radio programs for the Canadian Broadcasting Corporation (CBC).
William Shatner commented: "I am very happy to be joining the LottoGopher team. Much like Netflix disrupted the movie rental business and Uber hailing a cab, LottoGopher is disrupting the lottery industry for Americans. Consumers nowadays demand exceptional service, competitive pricing, and the convenience of buying products online. LottoGopher offers a simple, cost-effective way to order lottery tickets online and I look forward to helping their customers dream big!"
William Shatner is a name and face also long associated with Priceline.com (NASDAQ: PCLN). Is there anyone out there that can say they have not seen one of the Priceline.com ads featuring him? LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO), (2LG.F) is asking "can he do it again?" for their company.
Shatner's fourteen year run with the Fortune 500 Company resulted in notable personal gains with profits from stock options as the company's spokesperson. He said at the time of his retirement, "It was a great run," The iconic actor went on to tell the Associated Press, "but if the management says this is the end, this is the end."
Click this link to view Shatner's video announcement: William Shatner Announces LottoGopher Collaboration.
Another company attempting to recreate one of the most memorable celebrity endorsement stock runs is Kraft Heinz Co. (NASDAQ: KHC).
On August 9th, The Kraft Heinz Company (NASDAQ: KHC) and media icon Oprah Winfrey announced the debut of O, That's Good!, a line of four flavorful soups and four savory sides that bring a nutritious twist on comfort food classics to everyone's table. O, That's Good! is the first introduction from Mealtime Stories, LLC, the previously announced joint venture between Kraft Heinz and Oprah Winfrey.
Together, Oprah and Kraft Heinz worked with a team of creative chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. Families can rediscover their favorite comfort foods with unexpected nutritious twists. "For example, in our Original Mashed Potatoes we've replaced some of the potato with mashed cauliflower and in our Broccoli Cheddar Soup we've replaced some of the cheese with velvety butternut squash – increasing the number of veggies while keeping all of the rich flavor in every bite."
"I love healthy foods and eating from my garden," said Winfrey. "When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You'll feel good about serving it for your family."
Weight Watchers International, Inc. (NYSE: WTW) stock gained 300 percent in 2015 following news that Oprah purchased a $43.2 million, or 10 percent equity stake and signed on as spokesperson. She also received options to acquire an additional 5% of the fully diluted shares.
At the time of the news announcment on October 19, 2015, Weight Watchers International, Inc. (NYSE: WTW) Chairman of the Board of Directors, Ray Debbane said, "Weight Watchers and Oprah Winfrey make a powerful combination. Oprah is a force of nature in connecting with people on a very personal level to live inspired lives. This partnership will accelerate our transformation and will meaningfully expand our ability to impact many millions of people worldwide."
Time will tell if these two celebrity giants will have the same impact on LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO), (2LG.F) and Kraft Heinz Co (NASDAQ: KHC) as they did on their previous spokesperson gigs, but there is no doubt of the power of their brands.
LottoGopher is a lottery messenger service that allows users to easily order and manage their state lottery tickets online using a debit or credit card. By allowing individuals to choose their numbers and safely order tickets for the official lottery drawings in California, LottoGopher makes it simple for users to keep track of their tickets and winnings. With LottoGopher, individuals can either play alone with a single ticket or create and join online public and private groups to pool winnings from California lotteries, including Mega Millions, Powerball and SuperLotto Plus. LottoGopher offers memberships that allow California residents to order multiple tickets from various lotteries. LottoGopher also enables users to stay up to date on the latest drawings, track their tickets and collect winnings. Members have exclusive access to expert player strategies, jackpot alerts, lottery news, lucky number pickers and winners' financial resources.
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