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SPLT Launches Pilot Platform at Magna

 

Troy, MI - February 23, 2016 (Investorideas.com newswire) SPLT announced today that it will launch a pilot rideshare platform with global automotive supplier Magna International. As part of the pilot program, Magna will offer the SPLT rideshare platform to approximately 1,700 of its employees, who commute to and from four of its Southeast Michigan locations.

SPLT is a 2015 Techstars Mobility company that provides an app-based dynamic rideshare platform. SPLT's technology allows co-workers commuting along similar corridors to find one another and share the ride to and from work using their own vehicles. Participants in the program can help reduce carbon emissions and lower their transportation costs, among many other advantages.

Magna is a co-sponsor of the inaugural Techstars Mobility accelerator, which kicked off in Detroit last year. Magna mentored SPLT through the Techstars program, has since helped shape the app to meet corporate needs and recently elected to run the pilot program.

"Working with startups and having the opportunity to mentor companies like SPLT has been a rewarding experience. The tremendous energy and creativity they bring is inspiring and we get exposed to innovative new technologies and partnering opportunities," said Swamy Kotagiri, Magna's Chief Technology Officer. "Ridesharing is certainly a trend that we are learning more about and, by teaming up with SPLT, we can get a better understanding of that market and collect data on consumer mobility needs."

"Magna understood SPLT's value proposition from day one," said Anya Babbitt, CEO & Founder of SPLT. "Magna has helped us design SPLT to fill a crucial need in the corporate commuting space. It's not every day that corporate executives extend their wisdom to startups, but Magna is not typical by any means. We've built a trusting relationship and that's why we are so confident that this pilot will be a success, achieving high user adoption and new data points."

All from the tap of an app, employees enter their schedules and address and are automatically matched with co-workers with SPLT'sride matching algorithm. Click here to learn more about the SPLT platform at Magna and be sure to check out Magna's Techstars Demo Day video to learn more about how the company is supporting the startup community.

Visit the Magna and SPLTwebpage at www.SPLTrides.com/magna.

About SPLT

To transform the way people meet and move in every major city worldwide. SPLT provides a social, economical and environmental layer to the transportation system. In short, we strive to help our SPLTRs save money, meet people and help the environment. SPLT is the recent beneficiary of press and national and international awards. Learn more about SPLT at www.SPLTrides.com.

About Magna

Magna is a leading global automotive supplier with 305 manufacturing operations and 95 product development, engineering and sales centres in 29 countries. Magna has over 139,000 employees focused on delivering superior value to our customers through innovative processes and World Class Manufacturing. Learn more about Magna at www.magna.com.

Sincerely,

Anya Babbitt
CEO, Splitting Fares

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