Players to Spend Big on Daily Fantasy Sports: Doubling to $5.3 billion by 2021
Hampshire, UK - November 21, 2016 (Investorideas.com Newswire) A new study Juniper Research has found that consumer spend on Daily Fantasy Sports will reach $5.3 billion by 2021, up from $2.6 billion this year, as key players seek to develop new markets including the UK, Australia and Latin America.
Juniper's latest research, Daily Fantasy Sports: Growth Opportunities & Player Strategies 2016-2021, argued that, despite revenue constraints, providers' interest in the market will remain high, with margins reaching over four times those of traditional online casino games providers in 2021.
Market Growth & Consolidation Ahead
Currently North America dominates the industry with US regulatory loopholes denoting the activity a ‘game of skill', rather than gambling. Nonetheless, with several smaller players in operation globally, and an initial foray into the UK by the industry leaders, West Europe will become the next major market over the coming 5 years.
Current leaders DraftKings and FanDuel represent over 90% of the Daily Fantasy Sports market; and the recent merger between the two, will see them consolidate their position and dwarf closest rival Yahoo.
Alternative Strategies Drive Market Forward
However, the research argued that pay-outs on guaranteed prize pools, sometimes worth millions of dollars, significantly constrain providers that may already have invested heavily in high-profile advertising campaigns. Furthermore, as research author Lauren Foye pointed out, "DraftKings and FanDuel have used aggressive marketing strategies that gave rise to accusations of false advertising and concerns with cost overruns. Both they and emerging players will need to quell suggestions that only 10% of ‘professional' players win the monetary prizes on offer."
The research claimed that concerns could be addressed through private leagues, where users compete with friends, essentially removing the issue surrounding pro-players. Meanwhile, providers will attract casual players playing for smaller prize pools, increasing transactions and aiding in alleviating some of the concerns surrounding liquidity; an issue which has plagued the online poker industry.
The whitepaper, Daily Fantasy Sports ~ from Rookie to Pro, is available to download from the Juniper Research website together with details of the new research and interactive dataset.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
This news is published on the Investorideas.com Newswire - a global digital news source for investors and business leaders
Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: http://www.investorideas.com/About/Disclaimer.asp
Additional info regarding BC Residents and global Investors: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.