March 20, 2015 (www.investorideas.com newswire) In little more than five years, founders of The One World Doll Project have transformed a mere idea for retail diversification into a product line that is rapidly gaining national publicity and market penetration via growing distribution, celebrity partnerships and an unmatched industry endorsement.
Subsidiary of One World Holdings, The One World Doll Project was founded by Trent T. Daniel and former Mattel® doll designer Stacy McBride-Irby as a way to quite literally change the face of the doll industry. The Prettie Girls!™ collection of play dolls are diverse in ethnicity, interests and style, individually fashioned to promote positive values and attributes. The line of dolls is about more than just looks; "Prettie" is an acronym for Positive, Respectful, Enthusiastic, Truthful, Talented, Inspiring and Excellent.
That same meticulous measure used in the name is currently applied in the company's commercialization and marketing of the doll line.
Available for sale at Amazon.com, H-E-B, Wal-Mart, Toys R Us, Wayfair, Sears.com and Doll Genie, Prettie Girls! have garnered recognition by hard-hitting media outlets such as CNN, Fox, BET, USA Today, the Houston Business Journal, the Wall Street Journal, Parade and Huffington Post as well as international outlets CBC Radio in Canada and the UK's Papusilemele.com.
Strategic celebrity partnerships also helped spread word of The One World Doll Project's toy products.
In 2013, the company released its first celebrity collectors doll modeled after supermodel Cynthia Bailey from The Real Housewives of Atlanta. Since the release of her doll Cynthia and the doll have been showcased on The Arsenio Hall Show, What Happens Live with Andy Cohen and The Bethenny Show.
Similarly, in January 2015 the company announced that its first celebrity collectors doll of 2015 will be The Vivica A. Fox Prettie Girls! Collectors Doll.
The Prettie Girls! line and collector dolls also piqued the interest of legendary doll designer Robert Tonner who after meeting company representatives at the 2014 Toy Fair endorsed the Prettie Girls! line saying:
"As a person who has been creating collectors and fashion dolls for over thirty years, I can greatly appreciate the time, attention to detail and most importantly the expense that goes into delivering a high quality product like The Prettie Girls! dolls. It is apparent that there was no cutting of corners and that is commendable. … I truly look forward to seeing the Prettie Girls! dolls on shelves everywhere and as far as your collector's dolls, I am a loyal customer and fan! I am very pleased that you are making such a big difference and I certainly would be open to and interested in collaborating with you on a project at some point in the future."
And collaborate they did. In February 2015 The One World Doll Project released images its newest line, The Prettie Girls! Tween Scene developed in partnership with The Tonner Doll Company.
The Prettie Girls! Tween Scene is a line of 16-inch dolls created as younger versions of the current Prettie Girls! line with two new additions: Hana, an Asian American and Alexie, a Caucasian. Other dolls in the Tween Scene line include Lena an African-American, Dahlia a South Asian, Kimani an African native and Valencia who is Hispanic American.
So what's next for The One World Doll Project? Company CEO Corinda Joanne Melton in a previous news release hinted at future endeavors such as "licensed projects of memorable comic book characters of color." In the meantime, the company continues to gain media exposure and expand its retail distribution as it reaches toward its ultimate pursuit of expanding worldwide.
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